New Trend Alert: Oversized Fashion Takes the Runways by Storm in 2024
In recent years, the fashion industry has seen a shift towards more comfortable and relaxed styles, with oversized fashion clothing becoming increasingly popular. And in 2024, it seems that this trend is here to stay, as oversized fashion dominated the runways during this year’s fashion weeks.
Leading fashion designers such as Balenciaga, Stella McCartney, and Acne Studios showcased their take on the oversized trend, with exaggerated proportions, oversized sleeves, and baggy silhouettes taking centre stage. The oversized trend was also evident in the street style looks of fashion influencers and celebrities, with many opting for comfortable and roomy outfits.
According to fashion industry experts, the rise of oversized fashion can be attributed to several factors, including a desire for comfort and a shift towards more sustainable fashion choices.
“Oversized clothing offers a sense of ease and comfort that many people are looking for in their day-to-day lives,” says fashion stylist and consultant, Claire Henderson. “Additionally, the oversized trend can also be seen as a response to the fast fashion industry, which has been criticised for its negative impact on the environment. By opting for larger sizes, people can extend the lifespan of their clothes and reduce their carbon footprint.”
Indeed, the trend towards more sustainable fashion choices has been gaining momentum in recent years, with consumers becoming increasingly aware of the environmental impact of the fashion industry. According to a report by McKinsey & Company, the fashion industry is responsible for 10% of global greenhouse gas emissions and consumes more energy than the aviation and shipping industries combined.
The oversized trend can be seen as a response to this environmental crisis, as it encourages consumers to opt for pieces that can be worn for longer periods of time and that are less likely to end up in landfill.
In addition to its sustainability credentials, oversized fashion has also been embraced by many as a statement of individuality and self-expression. The trend allows individuals to play with proportions and experiment with different styles, creating unique and eye-catching outfits.
“Oversized clothing is all about self-expression,” says fashion blogger and influencer, Sarah Jones. “It’s a way to make a statement and show off your personal style. I love playing with different sizes and proportions to create interesting and unique looks.”
While oversized clothing has been around for decades, the trend has evolved in recent years to include more sophisticated and elevated styles. Designers are now incorporating oversized elements into their collections in a more thoughtful and deliberate way, using high-quality fabrics and intricate details to create elegant and luxurious pieces.
“Oversized fashion is no longer just about baggy sweatshirts and t-shirts,” says fashion journalist and editor, Sarah Lee. “Designers are now incorporating oversized elements into tailored suits, coats, and dresses, creating a more sophisticated and refined look.”
According to fashion industry data, the oversized trend is also proving to be a commercial success, with sales of oversized clothing increasing significantly in recent years. In 2020, the global market for oversized clothing was valued at $381.6 million, with experts predicting that this figure will continue to rise in the coming years.
With its combination of comfort, sustainability, and individuality, it seems that oversized fashion is here to stay. Whether you opt for an oversized blazer, a baggy pair of jeans, or an exaggerated coat, there’s no denying that the oversized trend is one of the biggest fashion stories of 2024. As fashion designer Marc Jacobs once said, “Clothes mean nothing until someone lives in them.” And with oversized fashion, it seems that more and more people are finding comfort, style, and meaning in the clothes they wear.
