The fashion industry in India has witnessed tremendous growth, with more and more people opting for sustainable and conscious choices when it comes to apparel. In response, several sustainable fashion brands have sprung up across the country to meet this demand while also advocating sustainability, striving towards an ethical and eco-friendly space.
Consumers are becoming increasingly aware of their environmental effects and are keen to make a difference in their buying decisions. With unique designs that reflect traditional craftsmanship techniques, Indian sustainable fashion brands have great potential both domestically as well as globally.
Let’s have a look at some of these brands committed to creating sustainable products!
Nicobar
With a mission to offer timeless, comfortable, and effortless clothing that is simple, elegant, and versatile, Nicobar is a homegrown label promoting conscious crafting. Their core range is entirely made from organic cotton and is inspired by natural designs and materials. Rather than using air pouches and foam pouches, they have used egg trays, crumpled paper, shredded paper, and corrugated sheets to amplify their packaging as a brand-promoting conscious choice.
Website: https://www.nicobar.com/
Eco Right
Featuring a variety of bags that are perfect for any occasion, you won’t be able to miss them! In addition to providing sustainable options that are ethically certified and made with conscious materials, Eco Right also provides products that are trendy and don’t compromise your style statement
Website: https://ecoright.com/
Sui
Sui is a conscious fashion label based in India and Singapore, crafting pieces with a green heart. They offer quality apparel that emphasizes elegance. Promoting sustainable and conscious production, they use herbal dye for 90% of their garments. To reduce waste, they produce minimally and use sustainable packaging. The name “Sui” comes from the Hindi word for “Needle,” symbolizing their mission to combine fashion with nature’s beauty, just as a needle connects thread to the fabric.
Website: https://www.wearesui.com/
ONEarth
With ONEarth, customers are always first! Providing the largest selection of handcrafted, plastic-free alternatives in India, their diverse product line ranges from “Bamboo Sound Amplifier” to “Water Reed Hand Bags” and is 100% original and authentic. ONEarth has always been the brand to advocate sustainability, evidenced by its shipping Zero Waste Packaging policy.
Website: https://www.myonearth.com/
Tokree Jaipur
With Jaipur as its muse, Tokree’s concept is dedicated to Rajasthani heritage and culture. Their garments are flamboyant and classic in style, showcasing an interesting combination of modern and traditional with their natural fabrics. Tokree is known for its long-lasting, aesthetic, and high-quality clothing, which is also designed responsibly and consciously.
Website: https://tokreeshop.com/
Need For Sustainable Fashion Brands
These brands are leading the way toward a more ethical and eco-friendly industry by using recycled materials, organic fabrics, and natural dyes. The need for sustainable fashion has never been more pressing than now. It’s time to shun fast fashion for good and embrace conscious consumerism which places higher importance on sustainability at every step of production, transportation, and packaging ensuring that the future generations inherit a cleaner earth.
In the recent years, consumers have become more aware of the collective responsibility towards preserving the planet, making informed choices, such as buying from ethical brands that follow sustainable practices. By embracing these businesses, buyers can help create a better future for our planet while dressing in style.
It is time to rethink our fashion choices and prioritize sustainability over trends that come and go quickly.
