Samsung To Replace Google With Microsoft Bing

Suwon-based the world’s largest smartphone manufacturer, Samsung, is thinking of switching, thus jeopardizing Google’s $3 billion (approximately Rs. 2,44,810 crores) in yearly income, according to the source. Since the inclusion of OpenAI’s innovation to give ChatGPT-like replies to user inquiries, Bing’s challenge to Google’s search market domination has gained credibility.

According to IDC estimates, Samsung will ship 261 million devices in 2022, all of which will run the Android operating system. The Korean business has long-standing relationships with both Google and Microsoft and as a result, its devices ship with a variety of Google and Microsoft apps and services including OneDrive and Google Maps, to name a few. According to the article, discussions are still ongoing, and Samsung may yet opt to stick with Google as its preferred supplier.

In order to stay competitive, Google continues to work on a number of initiatives to upgrade and rejuvenate its search offerings. These include incorporating artificial intelligence capabilities into its current products through a project called Magi, on which more than 160 employees are working, according to the Times.

Google is “excited about delivering new powered by artificial intelligence functionality to search results and will be releasing more details soon,” according to a statement from Lara Levin, the Google spokesperson. A Google official remained silent regarding the discussions the business is having with Samsung. A Samsung spokesman declined to comment.

Samsung’s Reason For The Move

Samsung, which is now in negotiations alongside Microsoft about making Bing the standard search engine on the company’s Galaxy handsets, is to blame for the unexpected rush for an early launch. Android-powered smartphones and tablets are encompassed in this. Google identified the negotiations taking place between Microsoft and Samsung as well as the South Korean company’s contemplation of moving its device search engine to Bing.

In order to resist Samsung’s offer, Google has been striving tough to integrate Magi AI into its search algorithm. There is a potential that Samsung would abandon Microsoft in favor of Google, but that only happens if Google is able to offer something lucrative (like decreased licensing costs for Google Mobile Services). The first million users of Google Magi will only be available in the US.

Later, it will grow to thirty million members by the end of the year. Although it is still too soon to predict with certainty how these discussions will turn out, it is evident that Google is in serious danger from a competitor for the position of preferred engine for searches on one of the most well-known smartphone brands in the world. It will be fascinating to see whether Google replies to this most recent threat as the competition for supremacy in the web search business continues.

Large language models, like the one supporting ChatGPT and Microsoft’s Bing’s chatbot features, are nothing new to Google. At the firm’s fourth-quarter earnings conference in February, Google’s principal business officer stated that the company has been employing LLMs to predict the intent of customers’ inquiries. Although very cautiously, Google is also releasing Bard, a customized chatbot search helper.