India’s leading e-commerce companies, Flipkart and Google cloud have formed a multi-year strategic partnership to help accelerate Flipkart’s innovation and cloud strategy.
According to a statement, the alliance is expected to enable Flipkart to move into its next phase of growth, which is to advance its vision of onboarding India’s next 200 million shoppers and lakhs of sellers.
The firm said in an official release that the partnership would allow the website to use Google Cloud’s advanced data analytics and machine learning technologies to make its data platform more efficient.
Flipkart Partnership Strategy :
Ever missed out on a sale or a beloved product because there was no stock? This new partnership is supposed to smooth out any difficulties faced by shoppers during peak hours on the retail site.
Flipkart plans to scale on google cloud’s global infrastructure to reach more customers, with the added security that comes with the cloud service.
It will leverage the tech giant’s advanced networking technologies to deliver robust app access and carry more load during peak purchase seasons with heightened traffic.
Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart said in a statement that their strategic alliance with Google cloud would allow them to advance their platform digitally and increase power production on the site.
“Our strategic alliance with Google Cloud will enable us to accelerate our digital transformation, power productivity and advance our innovation agenda.
We are excited by Google Cloud’s unique strengths and experience in AI/ML and its proven scalability and security, all of which will be critical in our next phase of growth.” He said.
Flipkart is also planning to rapidly progress the pace of new product development by building on Google cloud to expand more into tier-2 and tier-3 cities.
The online retail company also noted that it plans to make Flipkart more efficient by using Google Cloud’s advanced data analytics and machine learning technologies.
which will support the e-commerce platform to better analyze traffic and transactional data, unlock rich real-time insights into customer purchasing and shopping behaviour. identify trends and patterns with increased demand and create more personalized recommendations for shoppers.
Google cloud has been used by many companies before because it helps them build products and services without having to maintain servers and physical data centres of their own.
Bikram Singh Bedi, Managing Director, Google Cloud India said, “Flipkart’s growth in India has been powered by its digital-first strategy and forward-thinking approach to cloud technology.
As the company continues to scale and grow its e-commerce platform, we will work together to drive technological innovations and help Flipkart drive breakthrough businesses in the future.”
The company has been a long-standing google workspace customer and now intends to expand its flexible solutions across its rapidly growing workspace.
A company insider said that they would have a hybrid cloud strategy and “We will be across data centres and one or multiple cloud providers.” to create more human-centred employee experiences in the work environment.
