Revealingly, India’s economy collapses in the pandemic. The creative creators at YouTube platform contributed an estimated 6,800 crore to the Indian GDP and create over 6.83 lakh full-time jobs in India in 2020, reported by Oxford Economics study.
YouTube is a source of online entertainment for the general population. With over 2.3 billion users worldwide on Youtube generated $19.7 billion revenue in 2020, and increase 30.4 yearly. Over 4,000 Indian YouTube channels have more than 1 million subscribers and over 40,000 Indian youtubers have 100k subscribers. The ratio continuously increasing year by year.
YouTube propose a grand opportunity to businesses of any range including small and medium-sized businesses (SMBs) to successfully reach customers and to enhance its content creators.
According to the report of Oxford Economics Study, the users who use YouTube find the easiness of access to information and data on YouTube makes their employees more productive, are 88%. While 90% of the SMBs believed that YouTube helped them raise their customer base
Today number of educational, gamming, tech, fitness comedy and many others channels earning approximately Rs100,000 in revenue has increased by 60% year by year as of month June 2021, said Ajay Vidyasagar, regional director for APAC at YouTube Partnerships.
YouTube constantly expanding creator ecosystem, its YouTube Partner Program has been helping creative business person convert their passions into professions. YouTube is a huge platform for appealing in one’s passion and creativity and at the same time, making income out of it, earn a living, and support the livelihoods.
Vidyasagar added: “As our inventive youtubers creators and artists fabricate the next generation of media companies that are connecting with a universal audience, their impact on the economy’s overall success will only continue to accelerate.”
Since its beginning, YouTube India has seen a rush in the number of creative creators sharing and uploading catchy content to the youtube platform. These statistics have been climbing progressively, the demanding and increasing number of content creators are spinning their YouTube gigs into full-time careers.
With limitless success stories on youtube platform become the major factor to catch attention of folks and audience too. YouTuber is increasingly becoming a successful career option for many individuals in the country, even if they are content creators or otherwise.
Adrian Cooper, CEO of Oxford Economics, told that, our research shows that YouTube promote major optimistic impacts for Indian content creators in terms of helping them achieve their professional aims and develop their businesses. According to the latest report, YouTube creators generate a considerable amount of economic value.
The earning of Indian creator become a significant sontributor to Indian economy. Because the addition to India’s GDP has come at a time when the pandemic has pushed the country’s economy off the cliff. it can be conclude that the productive entrepreneurs in India are opening new doors for the Indian economy.
Published by: Shivani Bhalke
Edited by: Subbuthai Padma
