Tata Group, which has started on its much-awaited super app called ‘Neu,’ faced several issues on the first day of the launch. Downloaded over 5 lakh times on launch day first on Google Play Store, but users faced sign-up issues and slow response time. The customers flooded social media with numerous objections as Tata Neu’s search engine was way slower than Flipkart or Amazon.
When users try to sign up prompted a ‘ there was an error message citing interruption in server multiple times. Due to glitches and the poor experience of Tata neu, customers’ comments about the search engine were slower than Amazon or Flipkart apps and it took time to move between the pages, especially on Thursday evening. A food order placed by one of the customers was canceled, and some users faced one-time password and login issues.
Tata Neu plans to take on Amazon and Reliance in the competition to become the trendiest super consumer app, with various segments including electronics, beauty, grocery, luxury, hotels, flights, health, cricket, entertainment, and others.
On signing up, users can order apparel from Tata CLiQ and Westside, book flight tickets from Air Aisa, purchase electronic chain Croma, and order medicine from the online platform 1mg with the help of this dedicated app. Tata Neu users can use credit cards, debit cards, online banking, pre-paid instruments, UPI, Tata Pay Balance, or any other form of payment-enabled by Tata Pay.
Customers may also pay via QR code using Tata Pay UPI, just like Google Pay or Paytm. Mukesh Ambani’s Reliance Industries’ JioMart is already built its super app and provides its services to the customers. Other companies such as Jeff Bezos’ Amazon and Paytm have already developed their super apps and provide services like shopping, groceries, payments, content streaming, and travel bookings, among others.
Tata Group, a 154-year-old Indian giant, worth $103 billion, administer 29 listed corporations across nearly a dozen segments including retail, travel, and automobiles, focused on transforming businesses for the digital world, and in the customer context, bringing them jointly into a unified platform that offers an omnichannel experience.
Published By: Apoorva Wakodikar
Edited By: Subbuthai Padma
