Author: Diksha Gurung

Louis Vuitton has collaborated with FIFA to launch a capsule collection of exclusive leather goods that will be available from 6 October 2022 on their website and select Louis Vuitton stores. The French fashion house has been in partnership with FIFA since 2010. The first collaboration in 2010 was to design a travel trunk for the World Cup trophy to be carried in. Keeping that collaboration alive the brand will now be launching an officially  licensed capsule range called  the “Louis Vuitton FIFA World Cup 2022.” Back in 2018 as well the brand collaborated with the prestigious football organisation for…

In an effort to make clothes less linear and more circular, Adidas has collaborated with British fashion house Stella McCartney. The pair is set to launch the first of its kind sportswear tracksuit that’s made of 60 percent viscose and 40 percent organic cotton. Stella McCartney is one of the few luxury brands in the fashion industry that has always advocated for sustainable fashion and also practiced it extensively through their products.  Adidas towards Circular Fashion As for Adidas, this launch is in alignment with the brand’s recent approach toward extending the lifespan of its products.  In 2019, the sports…

Reliance Retail has made its move to take control over the rights of the French multi-brand retailer of beauty and personal care products, Sephora, in India. The LVMH-owned beauty brand is currently operating under the umbrella of Arvind Fashions Ltd. in India along with other brands such as USPA, Tommy Hilfiger, Flying Machine, Arrow, and Calvin Klein. Sephora was first brought into the subcontinent under the DLF Group but after their partnership was strained in 2013, Arvind Fashions took over in 2015. Across 13 cities in the country, the beauty brand operates over 20 stores as reported by Arvind Fashion…

The Italian conglomerate, BasicNet SpA, after struggling to achieve the same sales number as pre-covid times, has finally been able to revive its heritage sports brands like Kappa, Superga, and K-Way. Apart from these decades-old European brands, BasicNet also has the American boat shoe brand Sebago under its umbrella along with Robe di Kappa, Jesus Jeans, Lanzera, Sabelt, and Briko. Established in 1995 the BasicNet brands have found it difficult to keep up with the sports giants Nike and Adidas who have an excessive monopoly in the sportswear industry.  However, they have been able to find relevance, once more, with…

Since Queen Elizabeth’s demise, more than a week ago, around 600 brands have been holding their breaths in anticipation that they might lose the royal warrant given to them in her reign of over 70 years. Soon to be crowned King Charles III, will be sending out a new list of approvals for these brands with the commencement of his reign. Losing the new monarch’s seal of approval would have devastating consequences for the brands in question and will no longer be the preferred choice of suppliers to the sovereign. These brands range from tea suppliers to apparel brands to…

New York: Ralph Lauren, today, presented its strategic growth plan, “Next Great Chapter: Accelerate” in a meeting with investors. The meeting aimed to discuss the global luxury brand’s plans for long-term growth for sustainability with a focus on value creation and to analyse the Company’s long-term financial outlook. Chief executive officer and president, Patrice Louvet, commented saying, “Our clear and choiceful strategies are expected to deliver sustainable long-term growth and value creation – fueled by our strong balance sheet and operating discipline – as we reinforce our position as a leading luxury lifestyle company.” The American global corporation plans to…

J J Valaya, the founder of House of Valaya is a fashion designer and couturier hailing from New Delhi. Known for his luxury bridal wear and RTW for men and women, the designer has now collaborated with the luxury Indian carpet brand, Obeetee Carpets.  Together, the two esteemed brands have launched an uber-luxe range of carpets in the collection “Kapurthala – from Kashmir to Marseille.”  The collection has been inspired by the rich history of Kapurthala which exhibits, through its architecture, a beautiful mixture of French and Indo-Saracenic elements. Valaya has been honoured with the status of being the fifth…

On September 15th, the Spanish jewellery/fashion brand announced a complete transformation in its internal and external brand identities. Founded in the 1920s, by Salvador Tous Blavi, a young apprentice in watchmaking, the brand felt a need to bring about certain changes back in 2020 when they were planning its 100th anniversary. After having survived more than 100 years and keeping the heritage intact, the most obvious thing for the brand to do next was to adapt to a modern identity and thus ensure its survival for another 100 years, the president of the brand, Alba Tous, explained. With this revamp,…

An investigation has come to the surface accusing British fast fashion brand, Boohoo, to have mislabelled many products made of 100% polyester as sustainable under the brand’s “Ready for the Future” initiative. UK: More and more consumers today have shifted towards a more environmentally conscious buying pattern. So much so that brands across all sectors have also taken strides to better serve the consumer’s growing need for sustainability. Fast fashion brand Boohoo has also been part of this movement towards sustainability. In 2021, as part of their first Sustainability Plan “Up. Front,” the brand launched the“Ready for the Future” collection.…

Barcelona-based fragrance and fashion conglomerate has announced an increase in its stakes in the beauty wellness brand, Kama Ayurveda, by 36%. Puig inaugurated their journey with Kama Ayurveda back in 2019 when they first showed interest in the Indian wellness brand by investing INR 100 crore to acquire a minority stake position in the company. Then in August this year, they increased their stakes to 49% and now they are the majority stakeholders of the company with 85% ownership. This increased stake sale has reportedly come from Kama Ayurveda’s investor Lighthouse Funds and their promoters’ shares. In 2017, Lighthouse Funds…