Author: Diksha Gurung

Yvon Chouinard, the billionaire founder of the American outdoor brand Patagonia, has given away the brand to a charitable trust in an attempt to combat growing environmental concerns. Chouinard founded the brand in 1973 by pure accident because he never had the intention of getting into entrepreneurship. From the young age of 14, Chouinard was an avid rock climber and environmentalist. As years went by, he felt the need to design metal spikes (pitons) that would not harm the rocks when climbing, and so he did. This love for rock climbing and the environment soon turned into a business. And…

LaQuan Smith launches his spring/summer 2024 collection at New York fashion week, inspired by “wind, air, and movement”. The Queens-based designer showcased his newest collection this Monday on the USS Intrepid aircraft carrier docked on the Hudson River.  A brilliant, creative concept, Smith said he was inspired by his recent trip to Morocco and had an overflow of ideas that he then applied to his sketches on returning to New York. Smith was reportedly quoted as sharing the backstory of his inspiration for the collection, “My Spring/Summer 2024 collection is about wind, air, and movement.” I took a trip this…

The Swedish fast-fashion giant has acknowledged its part in making misleading sustainability claims and thus greenwashing its consumers. They have committed to providing a clearer and more complete set of sustainability declarations by implementing essential changes. These changes are to be made as per a set of guidelines provided to them, which essentially says: The brand has to clearly state the benefits the product offers in terms of sustainability. The brand has to back its sustainable claims with facts and evidence. The brand’s comparisons with the products and services of competitors must be fair. The brand’s sustainable efforts must be…

The Italian luxury fashion house, Fendi, celebrated the 25th anniversary of the launch of the iconic Baguette bag this Friday at NYFW. The spirit of the baguette was seen in everything in the collection. Tiny baguettes were seen on not just beanies and gloves and footwear accessories but also as pendants dangling from long necklaces. Baguettes were also part of the apparel. The very first of the ‘It’ bags, the baguette, started its journey back in 1997 and was the creative brainchild of Karl Lagerfeld and Silvia Venturini Fendi. While Lagerfeld has been the Artistic Director of the house since…

Prabal Gurung’s Spring 2024 RTW at New York Fashion Week last Saturday was an amalgamation of bright and bold colourful hues, sheer layering, tulle, and sequins; against the backdrop of a plain white runway.  In times when we are all so politically and culturally uncertain and the world is full of vigilantes who aggressively strive to maintain the status quo, Prabal felt the need to celebrate the “misfits”. Misfits are people from our communities who are invisible but not without scrutiny. And have learnt to live in fear as more and more regressive values have taken hold over our society. …

Popular Instagram influencers Aashna Hegde and Nagma Mirajkar are set to walk the ramp for Indian designer, Archana Kochhar at Fashion Week 2022. This serves as a second major milestone for Indian social media influencers in the fashion world, the first being Masoom Minawala’s debut at Milan Fashion Week earlier this year in February. The start of a new era  Not so long ago, leading Indian fashion content creator, Masoom Minawala, became the first Indian social media influencer to walk the ramp at Milan Fashion Week. The designer she walked for, Vaishali S, was also the first female Indian designer…