Author: Janhavi.mehra

There are a number of distinctive strategies that have the potential to change the landscape of digital marketing in 2024. They include: obtaining first-party data, hosting virtual events, incorporating conversational marketing, expanding brand awareness and generating leads, and utilising AI and machine learning. Businesses may stay ahead of the curve and continue to reach clients in a constantly evolving digital market by putting these tactics into practice. Depending on your industry, target market, and business objectives, different tactics may be more or less effective. To get the best results, it’s critical to keep up with the most recent trends and…

Financial literacy and asset management are two key ideas that are linked. On behalf of people or organisations, asset management refers to the professional management of assets including stocks, bonds, real estate, and other investments. Contrarily, financial literacy refers to the information and abilities necessary to manage one’s own money effectively, including budgeting, saving, investing, and managing debt. This essay will examine the crucial connection between financial literacy and asset management. The Significance of Financial Education In order to effectively handle one’s finances, one must acquire financial literacy. Finance management for individuals as well as investment management both derive from…

The widespread use of digital technologies and the resulting generation of a lot of data dominate modern culture. Data science enables the extraction of patterns and the deduction of important insights. Possibly no industry today does not feel the need for data science. Finance, healthcare, retail, insurance, and other industries use it extensively. In order to streamline their operations and make decisions based on the knowledge gained from data analysis, organisations are implementing data-driven models. Data science as a field is expanding rapidly due to the availability of data, technical advancements, and rise in processing capacity of machines. By 2024,…

There are thousands of different cryptocurrencies, ranging from Bitcoin and Ethereum to Dogecoin and Tether, making it quite intimidating when you’re first starting out in the world of cryptocurrencies. Here are the top 5 cryptocurrencies based on market capitalization. What are cryptocurrencies? Cryptocurrencies are digital assets that may be traded freely, independent of a bank or centralised government. They are made to make transactions quick, easy, and inexpensive. Cryptocurrencies operate on a blockchain, which is a distributed ledger that records transactions across a system of many computers. The first cryptocurrency, Bitcoin (BTC), was developed in 2009 by an unknown creator. …

A cognitive bias known as the Dunning-Kruger effect may have an impact on startups. It causes people who are less skilled or knowledgeable in a given field to overestimate their skills and knowledge. Dunning-Kruger effect The tendency of people with limited aptitude or competence in a certain subject to overestimate their abilities and knowledge is known as the Dunning-Kruger effect, which is a cognitive bias. Those who suffer from this bias may be overconfident in their talents, which can cause them to make poor decisions and overestimate how tough a task would be. On the other hand, those with high…

The emotional and cognitive components of financial behaviour are covered by the psychology subfield known as financial psychology. It examines the connection between a person’s feelings, ideas, and actions in respect to money, investments, and financial choices. When someone values saving money but spends excessively, cognitive dissonance may occur. This person’s financial actions do not reflect their financial values, which causes them to feel uncomfortable. Although financial psychology is a relatively new discipline, it has recently attracted a lot of attention as a result of increased understanding of the influence of psychological variables on financial decisions. Cognitive dissonance In psychology,…

There are several crucial ideas to comprehend in order to have financial literacy, which is a valuable skill to have. Budgeting, saving, debt management, investing, and credit education are a few of them. People can improve their money management abilities and make wise financial judgments by understanding these topics. Image Source: Marketing91 Importance of financial literacy The cognitive understanding of financial ideas and skills, such as budgeting, investing, borrowing, paying taxes, and managing one’s own finances, is referred to as financial education. Lacking these skills is the same as being financially illiterate. Financial literacy is crucial because it enables people…

It may seem like an exception, but there is a gender pay gap in which a woman is paid less than a male even when both perform the same job in an organization. Nonetheless, it is so commonplace that it is more or less the global norm. Around the world, women are typically paid 20% less than men, according to an ILO report. A corporate phenomenon that is so pervasive but invisible could very well be the best-kept secret. Now, Australia will know about that secret. Now everyone in Australia is aware of which company pays its female employees how…

The Commerce Ministry announced the much-anticipated Foreign Trade Policy on Friday, breaking with precedent by focusing on the “long term” rather than a program lasting for five years. FTP will be amended as needed and has no set expiration date, according to the ministry. Moreover, Varanasi, Moradabad, Mirzapur, and Faridabad have been designated as towns of excellence for export. source:economictimes On March 31, 2024, Piyush Goyal, India’s minister of commerce and industry, introduced the country’s new foreign trade policy. With a target of $2 trillion in exports by 2030, the programme intends to increase the exports of products and services…

A major factor in the RBI’s decision to raise interest rates once more is that inflation in the third-largest economy in Asia is still over the upper tolerance range of 6.00%, having reached 6.52% in January and only marginally dipping to 6.44% in February. A Reuters poll of economists found that the Reserve Bank of India will continue to retain its tightening policy and that the central bank would increase its main interest rate by 25 basis points on April 6 before pausing for the remainder of the year. Image Source: The Economic Times Repo rate- The Reserve Bank of India’s…