Author: Tulika Prateek

Simpler life with a capsule wardrobe - Asiana Times

A capsule wardrobe found its origin in the 1970s in London by a boutique owner named Susie Faux. The term capsule wardrobe is thought of as a newest fashion craze by many people in the recent times. A capsule wardrobe generally contains some necessary and some evergreen or timeless items, like skirts and pants which go along well with generally a wide array of seasonal fashionable pieces. The concept of owning a capsule wardrobe peaked in 1985 when the well known designer Donna Karan brought out a capsule collection of interchangeable workwear outfits known as “Seven Easy Pieces” and has…

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 <strong>Mobile commerce and its widespread usage</strong> - Asiana Times

Mobile commerce is nothing new which is coming up but it is already happening all around us. Without understanding what mobile commerce is all about, different businesses and startups should not think about getting into it. According to data, in the year 2019,m-commerce made almost 67.2% of the e-commerce sales around the world which would amount to $2.32 Trillion which is projected to increase to $3.56trillion in 2021 or 72.9% of the e-commerce transactions globally. The owners of businesses would wish that their ever increasing growth rests on mobile commerce transactions or else they would be drowned or finished due…

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Tourism

Tourism can be defined as an act of travel to a new or different location for business or for leisure. Technically, in a more detailed way we can say it involves travel for a minimum of 24 hours but lesser than a year, and the purpose can be leisure or for business. Tourism generally involves a round trip rather than travelling in a single direction, so the tourism industry encompasses all the elements that provide any kind of service to the tourists Travel, on the other hand refers to the act from going from one place to another, whether it…

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<strong>Sustainable fashion and its importance</strong> - Asiana Times

Brands dealing in sustainable fashion believe in creating fashionable clothes in a way that they keep humanity in consideration and minimise the impact on the environment in the best possible way. The aim of sustainable fashion is to work without impacting the environment in a negative manner. If we go by the data, fashion industry is responsible for atleast 10% greenhouse gas emissions and almost 20% of the wastewater globally, and also consumes more energy than the shipping and aviation sectors together. Fashion Effect on water- Fashion, on a global basis uses 93 billion metric tonnes of water, which is…

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5 Secrets to a healthy lifestyle - Asiana Times

Choosing healthy lifestyle options can have a lasting impact on the longevity of one’s life and extraordinarily reduce the risk of falling sick. The chances to live longer are increased and become much brighter. The major healthy lifestyle factors are: A balanced and healthy lifestyle nutritive diet provides the body with healthy nutritive energy which is long lasting. The chance of getting high risk diseases is lowered like the heart ailments, blood pressure, diabetes and various forms of cancers. The ideal weight can also be maintained to further reduce the risks of diseases. The ideal diet would be three main…

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Personal Finance and Becoming Rich

Personal finance is a broad term that involves managing the money earned by individuals, maintaining a steady growth of savings, and investing it wisely. It also involves activities like banking, budgeting, mortgages, investments, insurance, tax planning, and retirement. This is a term that refers to the whole of the industry providing financial planning services to people and their families. They also advise about opportunities to invest better and about how to handle finances in an effective way. The financial goals of people may vary, and the strategy to achieve those financial goals is also different for each person. To maximize…

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Make a style statement with comfort - Asiana Times

We need clothes as one of the basic necessities of life. We select clothes based on our choices and requirements. When we go to buy a particular type of garment, we make informed choices based on our need, comfort quotient and its aesthetics. Comfort is top priority in any case whether we dress up to impress someone or we wear clothes for protection from sun, rain, heat or cold. With great advancements in science, the living standards and the quality of life have improved by leaps and bounds. On the other hand, due to the advancements, the expectations of people…

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Vlogging and the changing face of brand communications - Asiana Times

Looking to broaden the brand authority of your company? try vlogging. Vlogging or video blogging can be termed the art of blog creation in visual or video form. It means the narration of all the articles which has the added advantage of putting messages across by the use of visuals rather than presenting the same content in a written form. The audiences actually love it as vlogging fetches a larger crowd. If we observe youngsters in the current times, we understand that their main source of information is Instagram, Snapchat, Twitter and most obviously Youtube. People regularly login onto such…

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