Author: Vidushi Kapoor

The working title of Mrs. Nita Ambani is said to be Founder and Chairperson of Reliance Foundation, but she has since proven that her role has had a much greater effect on the Reliance Foundation and its workings. The message of sustainability was sent by her repeating her Black sequin Sabyasachi saree at the inauguration of her project Nita Mukesh Ambani Cultural Centre (NMACC) last week. Nita Ambani never hesitates to recreate and reproduce her looks Most recently, when she performed at the NMACC’s Grand Theatre, we saw a peek of this when she wore the same Sabyasachi saree. Nita…

A top online fashion and beauty platform, Nykaa saw a drop of more than 3.5% in its shares early on Thursday. Although there was an optimum boost in the overall revenue of the company in Q3, majorly due to high consumption by the Tier 1 clients, such a result was seen in the January-March quarter. Created in 2012 by veteran investment banker Falguni Nayar, They began as an online retailer of cosmetics and beauty products but has now grown to sell products for personal care, wellness, and fashion as well. They features its in-house line of cosmetics and skincare items…

With the leadership of Founder and CEO Imran Amed, Business of Fashion (BOF) has become the single-most influential media platform in the field of Fashion and Business, with readers that range from designers, top executives, and other important players from the industry. This platform gives the fashion industry stakeholders an all-access pass to timely, accurate, and comprehensive information, which Imran Amed co-founded BOF in 2007. Imran Ahmed served as a management consultant at McKinsey & Company before establishing BOF, employed to provide advice to clients in the fashion, luxury, and retail industries. In addition, he was a journalist who contributed…

With Ajio Street, Reliance Industries seeks to broaden its e-commerce strategy. The company is developing a new marketplace model for low-priced, longtail fashion items through its e-commerce venture Ajio. Ajio Street: India’s Stylish Online Fashion Marketplace Ajio.com created Ajio Street, an online fashion marketplace in India. It offers a large selection of current and stylish attire, accessories, and accessories for both men and women. For its distinctive and daring selection that appeals to the young and fashionable clientele, Ajio Street is renowned. It offers various apparel designs, from streetwear to boho and traditional to modern. Also, Ajio Street works with…

ISRO successfully finished RLV LEX On April 2, 2024, ISRO successfully finished the RLV LEX in Chitradurga, Karnataka. The Reusable Launch Vehicle Autonomous Landing Mission occurred on the Aeronautical Test Range (ATR). Such missions are a part of ISRO’s efforts to minimize space mission costs since a reusable rocket can go into space, perform its mission and come back to Earth, intact, unlike traditional rockets, which get destroyed. Similar to the Space Shuttle RLV-TD is a winged, reusable launch vehicle that can travel into space and land back on Earth. During its first test flight in 2016, the vehicle successfully…

The Decentraland foundation collaborated with other metaverses, Spatial and Over the Reality, for the second version of the Metaverse Fashion Week, resulting in a broad experience while both the participating brands tapped into new technologies and strengthened their Web3 strategy. CEO of Threedium, Mike Charalambous explained in an interview that in comparison with last year, brands this year have more knowledge regarding what they want and require for themselves. He says the brands apply a more interrogated strategy towards implementing narratives and brand values in daily work. Digitalizing physical assets with a 3D engine, Threediem helps businesses like Fendi and…

SEO or Search Engine Optimization tools are one of the top ways to improve the ranking of your website in SERPs, and search engine results in pages. Also known as organic search marketing software, these tools help the organization with the most relevant information through numerous features and formulating the best strategies to favour their website’s search relevance. Majorly used by product and marketing teams, which more often than not, also include SEO specialists, these tools determine improvement sections in the website which could boost search relevance. A recent report published by Freelancer.com says that freelancers with SEO skills earn…

L.E.K. Consulting Brand, a global strategy consultancy, recently surveyed nearly 4,000 US customers between the ages of 15 and 55 to help brands identify their popularity among others between different generations and genders. The survey was called the Brand Heat Index, which successfully determined that for consumers residing in the U.S.A., Calvin Klein and Michael Kors have yet again led the charts in both men and women in the dress wear category. Brands in the Speciality retail and the Direct-to-Customer (DTC) have specially performed well for women. Bonobos and Suitsupply have done particularly well in the men’s department concerning millennials…

Led by CEO Melanie Bender, in under a year after launch, Hailey Bieber’s Rhode has already started up the path of a global expansion, moving north to Canada and the UK. The glazed doughnut skin made popular by Hailey Bieber has a featured collection in Rhode. Beginning with just three products under its hood, the brand witnessed a quick escalation in popularity, partially due to its appreciation amongst the GenZ and due to “skinimalism”. The brand’s focus on the minimum required products for daily basics meant to support the skin barrier is their motto. The packaging as well as the…

As of Tuesday, 21st March 2024, Snapdeal has started working through the Open Network for Digital Commerce (ONDC), a non-profit company by the government. This announcement of the E-commerce platform not only helps the mass buyers in perfectly seamless access to its products but aids a wide reach for the brand. Since ONDC is a government body, it aims to widen the e-commerce platform with its large base. The expectation with this body is to digitise the entire value chain. The prime focus of ONDC is to level the playing field for e-commerce marketers and provide access to millions of…