Two new back-to-school apparel collections from H&M have been unveiled, featuring both statement pieces and wardrobe essentials.
Customers may purchase essentials like white and black cotton T-shirts that cost $6 each as well as eye-catching pattern sets, sweatshirts and sweatpants created in association with British artist Lakwena Maciver.Â
According to Sofia Löfstedt, Head of Design and Creative at H&M Kids, the clothing is fashionable and long-lasting.
About British artist Lakwena Maciver
Contemporary British artist Lakwena Maciver specializes in colorful murals, paintings, and installations. She was of Ugandan descent and was born in London in 1986.Â
Lakwena frequently uses vibrant colors, complicated patterns, and inspirational phrases in her artwork to explore themes of positivism, spirituality, and empowerment.
She has painted large-scale murals in numerous locations throughout the world, and her work is greatly influenced by her experience with graffiti and street art.
Her work can be seen on public structures, walls, and exhibitions, which gives her artistic expression a social and cultural involvement component.
The unifying and uplifting messages of Lakwena’s artwork are strong. The way she employs language and typography, frequently combining affirmations and phrases, gives her pieces of art a deeper level of meaning.
Scholastic collaboration with h&m
Customers may get a matching set of tank tops and flared trousers that pays homage to Lakwena’s artwork for only $15.
In a press statement, Sofia Löfstedt, Head of Design and Creative at H&M Kids, said they were really happy with that year’s back-to-school collection since it provided fashionable and long-lasting clothing that kids could feel at ease and secure wearing.Â
She said that they were conscious of the fact that returning to school after the summer break may be a stressful time for families and they intended to create a simple environment where parents could discover everything in one location, from essentials and useful goods to modern pieces and accessories.
The ages span from one and a half to ten, as well as from ten to fourteen.
Currently going for $40 is a colorfully patterned bag that was influenced by Lakwena’s artwork.
In a quote from the press release, Lakwena said that a big part of her work is to spread happiness and hope in public places. She made it clear that she wanted to enhance rather than degrade people and environments.
For this particular project, Lakwena said she spent a lot of time reflecting about the virtues she wants to inculcate in her three children and future generations in general, focusing on traits like bravery, curiosity, and resilience.
She went on to say that she thinks this colorful and daring H&M collection will be a vehicle for spreading messages of freedom and positivity throughout the world.
In more subdued colors, H&M also sells sturdy school basics like a black quilted rucksack for $35 and a pair of chunky black loafers for $40.
H&M also offers numerous packs of T-shirts and sweatpants if you prefer to buy in quantity.
Customers can spend $30 on five cotton T-shirts in different colors or $33 on a three-pack of joggers.
