Bestseller Jack & Jones menswear brand is once again showing its commitment to sustainability by launching a new line of jeans made from a revolutionary material called Infinna.
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Revolutionary Regenerated Fiber: Infinna™
This innovative textile fiber is produced by Infinited Fiber Company (IFC), which uses cutting-edge technology to transform cotton-rich textile waste into a regenerated material that is of premium quality and completely free of harmful chemicals.
According to Bestseller, the resulting fabric is incredibly soft and versatile, with a look and feel that is virtually indistinguishable from cotton. But the core gist of Infinna lies in the fact that it can be recycled repeatedly, along with other textile waste, without losing any of its quality or performance.
Bestseller’s investment arm FWD was among the new investors in IFC’s recent financing round in 2021, underscoring the company’s commitment to supporting sustainable fashion. Thanks to this investment, Bestseller has secured a multi-year sales agreement with IFC that ensures it will have access to Indiana for years to come.
IFC’s Infinna™: Eco-Friendly Circular Super Fiber
Infinited Fiber Company (IFC) created Infinna™ as a solution to the textile industry’s impact on the planet. It provides a way to produce textiles while also looking out for the environment. This circular super fiber is created from textile waste, eliminating the need for new materials. It is completely biodegradable and contains no microplastics, making it an eco-friendly alternative to virgin cotton. Moreover, producing Infinna™ takes a fraction of the water needed for cotton, making it a sustainable choice for the future of fashion.
At a time when the fashion industry is under growing pressure to address its environmental impact, Bestseller and Jack & Jones are setting an inspiring example by embracing new materials and technologies that promote sustainability. By incorporating Infinna into their products, they are not only reducing their reliance on virgin cotton but also diverting textile waste from landfills and reducing their carbon footprint.
It is a refreshing change to see leading fashion brands take such proactive steps to address the urgent need for more sustainable practices in the industry. As consumers become increasingly aware of the environmental impact of their purchasing decisions, companies must demonstrate a genuine commitment to sustainability if they want to remain relevant and competitive in the long term.
Bestseller’s Holistic Approach to Sustainability
The launch of the Infinna jeans is just the latest example of Bestseller and Jack & Jones’ ongoing efforts to promote sustainable fashion. In recent years, the company has made several important sustainability pledges, including a commitment to source 100% sustainable cotton by 2025 and to achieve climate neutrality in its operations by 2024.
By working closely with suppliers like IFC and investing in new technologies that reduce waste and promote circularity, Bestseller, and Jack & Jones are helping to lead the way towards a more sustainable future for fashion. And with the launch of the new Infinna jeans, they are showing that sustainability doesn’t have to come at the cost of style or quality.
In addition to their sustainability efforts, Bestseller and Jack & Jones have also demonstrated a commitment to transparency and ethical practices. They have implemented strict codes of conduct for their suppliers and have made a public commitment to paying living wages to workers throughout their supply chain.
By taking a holistic approach to sustainability, Bestseller and Jack & Jones are setting themselves apart from many other fashion brands and demonstrating that profitability and ethical responsibility are not mutually exclusive. As more companies follow their lead and embrace sustainable practices, one can hope to see a brighter and more sustainable future for the fashion industry as a whole.
