The previous week was a busy one in the entertainment business. After 18 years of marriage, South star Dhanush and Rajinikanth’s daughter Aishwaryaa announced their separation. They Announced on Instagram in the late hours of the evening on January 17.
As shocking as it was, social media erupted in a whirlwind of comments, with some expressing astonishment and lamenting the dissolved marriage. In contrast, others speculated on what went wrong between the seemingly happy pair.
Fans of the celebrity couple couldn’t understand how a relationship began out. So promising could fade out after such a long time together and with two children to raise.
Nobody knows how, why, or when a ‘once passionately in love’ couple breaks up. To argue that modern love is messed up isn’t entirely inaccurate. “Are we simply screwing people?” says Deepika Padukone’s character in ‘Gehraiyaan.’ Perhaps we are.
We’ve seen at least 3 (if not more) celebrity breakups in the previous 3 months. A few hours after Dhanush-declaration, Aishwaryaa’s word broke that ‘Kedarnath’ actor Nitish Bharadwaj had filed for divorce after 12 years of marriage. They caused everyone to sit up to take notice.
Jason Momoa and Lisa Bonet, a Hollywood star couple. They had announced their separation a week prior. Sushmita Sen-Rohman Shawl’s and Samantha’s breakup announcements Ruth Prabhu-Naga Chaitanya also caused a stir on social media.
- What motivates people to use a social media platform to pronounce their private lives publicly?
- Which effect does it have on them and others who follow them?
- What about celebrities posting important life updates on social media that makes people curious?
It’s friendly.
Celebrities Saying about Separation
Separation or divorce is never pleasant. It may be even more complicated when the entire world is watching. Rumours, media coverage, asset split, child custody and parenting, and so much more must all be considered by a celebrity. As a result, celebrity divorces might be more turbulent.
However, some recent and not-so-recent peaceful splits of celebrities such as Hrithik Roshan-Sussanne Khan, Aamir Khan-Kiran Rao, Farhan Akhtar-Adhuna Bhabani, Arbaaz Khan-Malaika Arora, Arjun Rampal-Mehr Jessia, and Anurag Kashyap-Kalki Koechlin demonstrate that not all breakups have.
The online series ‘Decoupled,’ created by R Madhavan and Surveen Chawla, has the same message: divorce doesn’t have to be unpleasant. “So many people have tweeted and come out to us and stated that the series has changed the view that divorce separation is a stigma.
” Sejal Shah, the show’s creative producer tells ETimes of the great reception the series has received. And that it should be accepted and that even after a divorce, partnerships may be healthy. That couples can maintain their friendship.
And why shouldn’t a peaceful divorce be celebrated in the same way as marriages are? It should be honoured when two mature people realise that they can be happy and friends even after their separation.”
What’s the point of posting on social media?
“Social media is (like) a tabloid top page headline that may not be accessible in the newspaper,” says psychiatrist Dr Harish Shetty. It is impossible to deny that social media empowers celebrities to choose and write their news.
“It’s a location where vocal sharing with friends has been supplanted by virtual sharing.” When one avoids communication and probing, it’s like Mann Ki Baat… a one-sided conversation.
It’s also to show respect and care for their supporters by connecting with them. The revelation also allows people to express their fragility and emotions,” he says.
Some would argue that it is a strategic need. If you don’t manage the narrative on social media, you risk being trolled and damaging your reputation.
“Deepika Padukone’s visit to JNU during the filming of ‘Chhapaak’ was a thorough imagery management exercise for her. She lost a lot of social media followers. That tells a lot about how big of a star you are.
A well-known couple is idolised as a unit for marriage. They wish to convey that they have taken a mature stride forward. They are both pleased with their decision. On the condition of anonymity, a digital media strategist said, “There is no ill blood, but they are moving on.”
Celebrities Saying on Social MediaÂ
“Today is the age of DIY!” exclaims actor Vivek Vaswani, capturing the generation’s spirit. They can communicate directly with their followers and viewers without the intrusion or interpretation of a journalist or magazine. ‘They certainly do.’
“You may communicate whatever needs to be expressed through social media. Celebs must also retain their influence and reach. They get trolled when there is a positive or bad story, especially a negative narrative.
“So they put out a balanced statement. Then there are no attacks from lovers or haters,” an industry source explains.
“I think it saves both humiliation and time,” says Ram Gopal Varma, who has been outspoken since Dhanush and Aishwaryaa’s split. ‘Star divorces are fantastic trend-setters for warning young people about the hazards of marriages,’ he claims!
“I utilise social media cautiously, sparingly, and positively,” actor Nitish Bharadwaj claims. I don’t believe in washing one’s clothes in public since the filth returns to us. That’s why I didn’t say anything about it for over two years.
I believe that the period of separation is usually traumatic for a variety of reasons. Celebrities like to convey their sadness and loss in a minimalistic manner without being questioned further, which may be uncomfortable.”
An exhilarating experience
Some people’s reactions to loss and sorrow have changed due to social media. A solid social media network might provide an opportunity for you to communicate about your sadness and have others console you. This may be a healthy approach to coping with grief.
“Celebrities also make brand-building statements, and this is one of them. Informing their audience how they feel emotionally so that they may all feel and recover together.” Some people reveal the separation first to prevent their spouse from willingly and ruin their reputation.
Celebrities also organise this with their partners to safeguard their careers. Their produce is more akin to transforming an occurrence into an accomplishment.
“Irrationally, grief might lead to fast Twitter bytes,” says Dr Harish Shetty.
Keeping the brand’s value
Celebrities are brands in and of themselves, and any news viewed as ‘bad’ can detract from their brand value. In the near term, a life event such as a divorce or separation may have a sentimental influence on a celebrity’s image.
According to media industry expert Karan Taurani. “After some time, the brand value returns depending on the amount of involvement (of a celebrity).” Over the medium-long timeframe, brand value is not adversely affected.
It will only have a short-term effect. If the couple already has a contract with an advertiser, it might have a significant negative impact. Even divorcees might benefit from the influx of new business concepts.
Is it a farce or a reality?
The web series ‘Decoupled’ followed a wealthy couple on the cusp of divorce as they dealt with the consequences of their decision to blissfully part ways. While celebrities claim that the split is amicable, some believe that a joyful divorce is too good to be true.
“A pleasant divorce that does not result in the devastation of the family home is a fiction.” It’s most likely everyone’s fantasy. A comedy feeds on people’s frantic fantasies as well as their realism. As a result, ‘Decoupled’ is not based on reality since reality is not like this.
“Perhaps ‘Decoupled’ has influenced some people,” adds Sejal Shah.
Why should they be saddled with living a life where they are unhappy when choosing to live independently in a world where people are upset about so many things? Nobody should be compelled to be miserable because society expects them to fulfil particular obligations.
“Celebrities are only an extension and reflection of the culture in which we live.” And they’re simply following in our footsteps. They refuse to live terrible lives and choose happiness above the shame and unneeded weight that society places on us all,” she says.
Actor Nitish Bharadwaj believes that Indians still have a lot to learn about relationship breakdowns. “Beating a dead horse won’t make it run, so let him die gracefully.” If you owe your spouse money, repay it to break the karmic loop.
Keep whatever remaining goodwill, especially if you have children to raise together. “Only if the above three are followed can you be friends with your ex and maintain harmony in an alienated relationship,” he explains.
Putting an end to breakup rumours in style
Sharing on social media is faster, simpler, and more successful since it eliminates conjecture. For example, Arjun Kapoor and Malaika Arora have been the subject of breakup allegations on several occasions.
They recently hushed rumours mongers with a pair selfie on Instagram and a sleek post that said, “Ain’t no place for shady rumours.” Keep yourself protected. Continue to be blessed. People should be wished well. I adore you all.
Published By: Khushboo Mehta
Edited By: Kritika KashyapÂ
