Council of Fashion Designers of America (CFDA) has collaborated with 5Crypto, Metaverse Studio and Sandbox to come up with Non-Fungible Token (NFTs) and a programme for its employees about Metaverse fashion.
This course has been created by CFDA in partnership with creative consultancy 5 Crypto and the production has been done in collaboration with Metaverse Studio the Sandbox and gaming company Polygon Studios. This programme is designed to provide the members with the knowledge of how metaverse functions.
Talking about the programme, the CEO of the Council, Steven Kolb said “This is a remarkable opportunity for the CFDA to guide the American fashion industry into the future of commerce and creativity.”
He further said “Our mission is to position our members as leaders in the global innovation of fashion and retail via digitally led strategies to support growth and expansion. With the support of The Sandbox and Polygon Studios, the CFDA is poised to educate and empower business leaders for generations to come.”
The course also aims to introduce Web3 technology to the customers and also make the brands learn how to deal with customers in a digital space.
The co-founder and COO of the Sandbox, Arthur Madrid also talked about the project and told the media that it’s their honour to be working with CDFA, as it is the foremost authority for Fashion in the USA.
Madrid further said “We believe the metaverse is the new frontier of expression, where avatars will be an extension of our digital identity. We are excited to offer new creative tools for fashion designers to create NFT collections with digital ownership and scarcity that will be playable in the metaverse.”
CFDA took to Instagram and announced the news as they wrote a long post. The caption read, “CFDA News! CFDA is entering into web3 and our first-ever metaverse and NFT partnership and educational program alongside a best-in-class coalition of digital creatives and thought leaders. With creative consultancy 5Crypto, we will work with The Sandbox and Polygon Studios to establish a web3 blueprint for American fashion in the metaverse with a mission to educate, innovate, and create a community in a digital world.”
The caption also talked about how this partnership will be an opportunity for their organisation to understand the next generation of digital innovation and bridge fashion and crypto. The comment section is filled with an amazed audience who are looking forward to this collaboration.
5Crypto has also celebrated the partnership by posting about it on Instagram. In the caption, they have stated how they are proud to be collaborating with CFDA and being able to bridge a gap between consumers and crypto. They have also talked about the lack of education regarding dealing with digital customers in the digital world and how, therefore, they are delighted they could finally be a part of this project and collaboration.
One of the collaborators the Sandbox has recently announced NFTs of some of their game characters such as Satoshi; the creator, Sir of the Ether and Doge. The announcement was made in their latest Instagram post. According to the caption, the NFTs were released yesterday, 13th April at 3 pm UTC. The comment section of this post shows the excitement of the fans as most of them have reacted with fire emojis.
According to the Twitter post in which CDFA has announced the collaboration and the new project, it has also announced that there will be more collaborations between CFDA and 5Crypto. And, these collaborations will be announced throughout the year.
Published by: Aditya Negi
Edited by: Khushi Thakur
