According to Geeta Gurnani, Country Head for Modern Work business at Microsoft India, small and medium businesses (SMBs) today embracing digitalization or collaborative technologies is about when they want to begin their cloud experience rather than whether they are needed or not.
Even though traditional small businesses, which used to have an official website and a special email address, have improved their use of technology platforms like the cloud or software-as-a-service tools.
Speaking at the Financial Express Online-hosted MSME Business Conclave 2022 earlier this week. Gurnani stated that although creating a website was once a desirable tool for SMBs, having a bespoke domain address and e-mail address became a necessity.
Therefore, given the number of electronic contact points that SMBs now have with their clients, adopting CRM solutions and productivity and collaboration tools has become essential.
When SMBs can utilize online technologies as needed and while still on the move attributed to the cloud. They must make sure they can properly control their expenditures. Therefore, selecting the appropriate system is crucial for SMBs.
She advised that once businesses grow into large companies, maintainability will become a major difficulty. “Don’t focus on doing things differently from separate aspects.”
As a result, systems that increase worker and commercial involvement while providing the best project budget are preferable.
For instance, “Microsoft Teams,” the organization’s interaction interface, offers roughly 800 apps from its self-governing telecom operators or collaborators, allowing workers to accomplish a variety of activities without leaving their current routine.
67 per cent of leaders in India said their company is planning a return to the office for full-time in-person work in the year ahead due to the negative impact of remote work on productivity and being out of touch with employee expectations, according to Microsoft’s 2022 Work Trend Index released in March this year based on an external study of 31,000 people in 31 countries.
On the other hand, employees at 63 Cent liked how remote and hybrid work gave them more freedom.
However, Gurnani observed three trends in India concerning SMBs following the COVID ruling: first, the adoption of digital tools for remote work; second, the removal of barriers to collaboration and communication; and third, having the appropriate device security in terms of identity and access management.
“Microsoft Teams had about 32 million users at the start of the epidemic, and that number rose to nearly 270 million (monthly active) users (globally) in April this year,” she continued.
Microsoft introduced Teams Essentials for SMBs in December of last year to help them interact and communicate in the heterogeneous workplace. In India, the company sold Teams Essentials for Rs 100 per user per month.
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