Festive recruitment can witness a significant rise this year in 2022. It will add around 2.5-3 million jobs in this year’s festive season.
Well, the season festive is around the corner, and what is the best about festivities? It is that each festival brings its own uniqueness, joy, and bond that unites us in a way.
The season of the festival becomes of utmost importance to one and all. This time it is bringing some more good news for employees and opportunities to work.
With the beginning of the festive season the next month, we can see a sudden rise in employment numbers. With that being said, a 25 to 30% increase could be witnessed in the hiring process.
The Pandemic ruined chances and disrupted the flow of the economy resulting of which was unemployment, inflation, and increasing poverty index.
There was a lack of opportunities and just widespread disease all over the country.
Tour and travel, food industry, entertainment industry, what not got affected from the onset of covid.
In June 2022, the all-India unemployment rate was around 7.80 percent, urban at 7.30 percent, and rural at 8.03 percent, this is according to CMIE (Centre for Monitoring Indian Economy).
However, after falling in June, the employment rate has risen in July.
After facing the gap in employment in 2 years, different business spectrums have shown interest in hiring and have opened up vacancies.
Various business models have come up with the opening for seasonal recruitment or known as ‘festive recruitment’, even the restaurants, hotels, and recreational facilities like malls, and theatres (movies), which showed a halt in their growth due to the covid.
Many industries such as e-commerce platforms, gifting companies, food delivery ventures, and dine-ins are in great demand for hiring.
The e-Commerce platforms promoting festive recruitment
Huge discount sales and coupons are at their peak at the time of festival. Ads and continuous promotion of the brands with festivals are running all across. T
his is the perfect time to receive the ROI and double the sales for the company as well as brands. Clothing, accessories, purchasing tech-savvy goods – gadgets – that we all wait for that Diwali sale to come up, books, lifestyle products, and home essentials, are to mention a few categories that we can see vividly on the e-Commerce sites.
One such platform is Flipkart, whose parent company is Walmart.
Flipkart is looking for a variety of supply chain positions, including sorters, pickers, data entry operators, and delivery executives.
Also Read: Vivo T1X launches today on Flipkart
They have also mentioned that they will be improving their supply chain relations and capabilities till the forthcoming festive season.
Furthermore, the festive season is going to begin in August with the Hindu festival of Raksha Bandhan, accompanying it is Ganesh Chaturthi, Janmashtmi to Diwali, and Christmas in December.
There are many festivals lined up in between the time duration from Janmashtmi to Diwali. These are mostly festivals of the Hindu religion which are celebrated all over the country, i.e., the time of festive recruitment.
The Gifting Companies
Gifting is an important element to be observed while festivities. Giving and receiving are known as one the auspicious trends of these festivals.
Marking the importance of gifting in the festive season, another business venture Ferns & Petals has completed over 25 years of helping its customers in celebrating special and lovable moments with their near and dear ones.
Ferns & Petals compares to its performance over the previous two years says that the gifting mix is drastically shifting and evolving with time.
They have, although, adopted by launching new business verticals but they are still looking forward to hiring all backend tasks, such as delivery and warehousing to reach their new and adapted models.
Food chains, deliveries and other businesses
Now, due to COVID-19, dine-in businesses witnessed a sharp decrease in their services, and faced complete shutdowns and constrained working hours.
This emerged the rise of the food delivery business and these deliveries of food on a real-time basis have been able to bridge the gap between food and its customers. An example of the same is Swiggy.
However, it has been mentioned that there will again rise in the hospitality industry due to the increase in demand, thereby increase in hiring opportunities.
Whereas, the delivery business will also continue to flourish and expand in this growing market as the demand for ordering food at doorsteps also continues to grow more.
Approximately, the pandemic resulted in the loss of 2.3 million jobs. The president of the National Restaurant Association of India says that the trends of reverse migration and shutdowns have now been overruled.
According to Indian Staffing Federation, another industry with significant demand for expertise is digital marketing.
This marks another point of observation that the increased demand from tier II and tier III cities due to widespread internet access, infrastructure development, and higher digital adoption by SMEs therein pushing up demand for workers in the logistics industry, according to Manu Saigal, director, General Staffing, Adecco.
We hope that this sudden push will be a kickstart for curbing the unemployment problems, and not only for the seasoned workers but will bring good news for overall population.
