Flipkart, India’s leading e-commerce platform, has recently acquired Scapic, a startup that specializes in AI-based virtual and augmented reality. The acquisition aims to enhance Flipkart’s technology capabilities and provide a better shopping experience for its customers.
Scapic, founded in 2017 by Sai Krishna V K and Ajay P V, is a cloud-based platform that allows users to create and publish AR/VR content without any coding or design skills. The start-up has previously worked with several brands and businesses, including Titan, PepsiCo, and Myntra, to create immersive shopping experiences for their customers.
Flipkart plans to leverage Scapic’s technology to create AR/VR-based features and tools that will enable customers to make informed purchase decisions. This move is expected to help Flipkart create a differentiated shopping experience for its users. Kalyan Krishnamurthy, CEO of Flipkart, said, “Scapic’s creative solutions have helped brands across industries to enhance their customer experience in the virtual space. We are delighted to welcome Scapic’s team to Flipkart as we continue to focus on providing an immersive shopping experience to our customers.”
Flipkart’s acquisition of Scapic is in line with the e-commerce platform’s efforts to leverage technology to create a seamless and convenient shopping experience for its customers. The platform has invested heavily in technology and data analytics over the past few years to improve its services and offerings.
This acquisition comes at a time when the use of AR/VR technology in the e-commerce industry is on the rise. Several e-commerce platforms, including Amazon and Alibaba, have been experimenting with AR/VR-based features to enhance their customers’ shopping experience. According to a report by a popular market research company, the global AR/VR market is expected to grow from $10.7 billion in 2019 to $72.7 billion by 2024, at a CAGR of 46.6%. The report also highlights the growing adoption of AR/VR technology in the retail industry, driven by the increasing demand for immersive shopping experiences.
Flipkart’s acquisition of Scapic is a strategic move aimed at staying ahead of the competition in the e-commerce space. The acquisition will enable Flipkart to leverage Scapic’s technology and expertise to create a differentiated shopping experience for its users. Sai Krishna V K, CEO of Scapic, said, “Flipkart has been at the forefront of technology innovation in the e-commerce industry, and we are excited to be a part of this journey.
Our team’s expertise in AR/VR technology will enable us to create immersive shopping experiences for Flipkart’s customers.”
This is Flipkart’s third acquisition this year, with the e-commerce platform acquiring the intellectual property rights of Mech Mocha, a mobile gaming start-up, in January. In March, Flipkart announced the acquisition of Cleartrip, a travel booking platform.
Flipkart’s acquisition of Scapic is a strategic move aimed at enhancing its technology capabilities and creating a differentiated shopping experience for its customers. The acquisition will enable Flipkart to leverage Scapic’s expertise in AR/VR technology to stay ahead of the competition in the e-commerce space. The global AR/VR market is expected to grow significantly in the coming years, driven by the increasing demand for immersive shopping experiences. Flipkart’s move to acquire Scapic is a step in the right direction to tap into this growing market
