The Gucci Cruise collection will be staged at Gyeongbokgung Palace, in Seoul
on May 16, 2024, marking the brand’s 25 years in the country.
The Gucci Cruise collection will be offered at Gyeongbokgung Palace, in Seoul on May 16, 2024,
marking the brand’s 25 times in the country. Italian luxury brand Gucci blazoned it’ll carry its
passage 2024 show at Seoul’s Gyeongbokgung Palace on May 16. It’s the bottommost
transnational fashion house to mount a runway show in all the major megalopolises around Asia.
The passage collection firstly nwas listed for May 15 and will be celebrating its 25th anniversary
in South Korea after opening its first exchange in its capital megacity in 1998.
The runway show will be held in front of the main hall of the palace, Geunjeongjeon, and will be
displaying the bottommost collection designed by the brand’s in- house platoon held by Kering.
Sabato De Sarno, the recently appointed creative director, will reveal his designs for the brands in
September followed by the exit of Alessandro Michele in November. Gucci had planned to bring
its ‘ Cosmogonie ’show to the palace but cancelled it, following the tragedy that hit on the
Halloween crowd that killed further than 150 people and left dozens injured on October 29th.
The CEO of Gucci, Marco Bizzarri, had explained that the Gyeongbokgung Palace is one of the
cautions of the world that made the people feel an instant connection with Korean culture and
added that the position will help in celebrating the history, as an relief for the future. Gucci’s
relation with south Korea was also strengthened when the original celebrities inked in for the
runway show. The brand had inked K- Pop star Hanni as the newest minister, joined by the ‘
squid game ’ actor Lee Jung- jae and musical artist, Kai. According to statistics, the luxury goods
request in South Korea is estimated to grow by4.63 from 2024 to 2028 performing in the request
value of USD8.44 billion in 2028.
Meanwhile, critic Morgan Stanley says that South Koreans have come the world’s biggest
squanderers of per capita on particular luxury goods and creating a profit of an normal of USD
325 a time. Gucci had previously signed an agreement to restore the palace and had funded for
the restoration program. This isn’t only in South Korea, this kind of commitment has been made
by Gucci indeed to other literal milestones like the Dia- Art Foundation in New York City; The
priories of Westminster Abbey in London; the Palatine gallery at Pitti Palace in Florence; the
Promenade Des Alyscamps in Arles; the Capitoline Galleries in Rome; Hollywood Boulevard in
Los Angles; and Castle Del Monte in Apulia, Italy.
The Head of the Cultural Heritage Administration in Korea had stated that the palace wasn’t only
the main royal palace of the Joseon Dynasty but also a centre of great developments in wisdom,
literature, armature, and art, including the creation of Hangul and the advancement of astronomy. The collaboration with Gucci will help the world to discover the true beauty and charm of the palace indeed more when the history and present coexist
