HCLTech’s EVP highlights its commitment to helping both current and prospective workers fulfil their professional potential and objectives, based on the broad tenets of opportunity, respect, and trusted employment.
HCL Technologies (HCLTech), a global technology firm, has unveiled its new brand identity and logo, which are supported by the distinct positioning of Supercharging Progress, which embodies the business’s commitment to customers, its people, communities, and the world. The new ‘HCLTech’ brand and logo, according to the company, will be at the heart of its go-to-market strategy, representing its differentiated portfolio of services and products that supercharge digital transformation for enterprises at scale.
HCL Technologies’ Chief Marketing Officer Jill Kouri told in an interview that the business’s chairperson Roshni Nadar Malhotra and CEO C Vijayakumar were heavily involved in designing the company’s brand, as the company seeks to attract new clients and a younger staff base with the new identity. The new ‘HCLTech’ brand and logo will drive the company’s go-to-market strategy. HCL Enterprise is the umbrella term for HCL Infosystems, HCL Technologies, and HCL Healthcare.
What is HCLTech?
HCLTech (previously known as Hindustan Computers Limited) is a Noida-based Indian multinational information technology (IT) services and consulting firm. It is an HCL Enterprise division. Originally a section of HCL’s research and development department, it became a separate firm in 1991 when HCL entered the software services sector. The corporation has approximately 210,966 employees and offices in 52 countries.
Forbes Global 2000 list includes HCLTech. With a market valuation of $50 billion as of September 2021, it is one of India’s top 20 largest publicly traded firms. The corporation, together with its subsidiaries, had a consolidated annual revenue of 23,464 crores (US$ 11.79 billion) as of July 2020.
In an interview, Jill Kouri, global chief marketing officer at HCL Technologies, discussed their three goals, noting that one of the most important things for them is to strengthen their connection to the communities in which they work and live. HCL Foundation will be more engaged than ever before as it expands its global CSR efforts. They want to begin an internal campaign under the premise that “impact comes from within.” In addition, they are gaining traction and momentum in their attempts to increase sustainability.
They have been working much more closely with their sustainability team. They will continue to collaborate with the World Economic Forum and with HCL parent on a variety of environmental initiatives. Finally, this supercharging advancement is, of course, their brand essence, and it will be something we will live and breathe with their clients every day.
Kouri went on to say that the rebranding initiative had been in the works for the past year, and that it was driven by efforts to improve brand identification in new geographies such as Eastern Europe and Central America for clients and prospective workers alike. HCLTech’s CSR arm, HCL Foundation, is also undergoing a similar rebranding process as it expands its efforts globally in the future, but the foundation’s name will not change, according to Kouri.
