Byju’s, an Indian educational technology business, has been named the official sponsor of the FIFA World Cup 2022, according to the company’s announcement on Thursday. Byju Raveendran’s company has now become the first Indian entity, as well as the first edtech player, to be affiliated with the FIFA World Cup.
This year’s FIFA World Cup will be held in Qatar, and it will begin on November 21. On December 18, the global tournament’s final match will be played. The most renowned football competition, held every four years, is one of the world’s largest athletic events and the largest single-sport event, with billions of spectators.
“We are ecstatic to be sponsoring the FIFA World Cup Qatar 2022, the world’s largest single-sport event.” We are honoured to represent India on such a distinguished international stage and support the convergence of education and sport. Sport is an important aspect of life that brings people from all over the world together. Byju’s founder and CEO Byju Raveendran on the
affiliation with FIFA World Cup: “Just as football inspires billions, we at Byju’s aspire to ignite a passion of learning in every child’s life through this cooperation.”
By joining this partnership, Byju’s will have access to FIFA World Cup 2022 logos, emblems, and assets, as well as execute special campaigns. As part of the project, it will also generate compelling and innovative content with instructional messages.
“FIFA is committed to using football’s capacity to effect positive social change.” “We’re thrilled to be working with a firm like BYJU’S, which is also engaging communities and empowering young people around the world,” FIFA’s Chief Commercial Officer Kay Madati said.
“Through its relationship with the FIFA World Cup 2022, we look forward to assisting the development of BYJU’S educational learning possibilities, as well as having them join the global drumbeat of enthusiasm for this revolutionary competition,” he added.
Byju’s has a global consumer base of over 150 million pupils and is present in 120 countries. Through its subsidiaries Osmo, Tynker, Epic, Great Learning, Aakash, and Toppr, the company now offers a variety of educational programmes ranging from kindergarten to class 12, as well as competitive exam preparation, early learning and coding, and professional upskilling courses, a decade after its founding.
With the recent establishment of brick-and-mortar tuition centres, Bengaluru-based Byju’s has doubled down in India. With the offline venture, the business hopes to reach a million pupils.
FIFA’s other major sponsors
Crypto.com, a Singaporean fintech startup, has been named as one of the sponsors for the upcoming FIFA World Cup. This is the latest development in the Bitcoin exchange’s aggressive foray into the world of professional sports.
FIFA said late Tuesday that “the company will be the sole cryptocurrency trading platform sponsor of Qatar 2022.”
Over the previous year, Crypto.com has significantly boosted its efforts in high-profile sponsorship deals and sports advertising. In November, the exchange paid $700 million for the right to name the Staples Center in Los Angeles Crypto.com Arena for the next two decades.
Formula One, the Ultimate Fighting Championship (UFC), and Italy’s top soccer league are all affiliated to Crypto.com. It also has sponsorship arrangements with Paris Saint-Germain of France, the Philadelphia 76ers, and the Montreal Canadiens.
Coca-Cola Co., Visa Inc., and Adidas AG are among FIFA’s other big sponsors.
Published By :- Tarsem Singh
Edited By :- Khushi Thakur
