HOW ZERODHA HAS DEFEATED ITS COMPETITORS? A BUSINESS STRATEGY

Zerodha is a stock market mediator(broker) company which is powered by its excellent software application. Zerodha has become the widespread spoken topic in the field of business due to fact that it had overcome the market giants in terms of profit per employee (ppe);

This statistics makes sure that the company gained huge faith from its users and showed great difference from its competitors.

ELIMINATION OF WORTHLESS:

Zerodha was clear that customers who need to make their trading efficient and simple won’t demand for any cheap discounts and they only demand for flawless and extraordinary service, so Zerodha didn’t give a single penny offer and also didn’t provide any discount in maintenance charge. Meanwhile its competitor Upstox attracted non-worthy users using their attractive discounts on referrals and free maintenance, by this way Zerodha made sure that each of its users are true traders or investors.

The process of elimination worked but how it has attracted the true investors or traders is a great as well as interesting matter. Zerodha have embedded an interesting software to its application which paves the way to defeat its competitors and the software is known as KITE. The features of Zerodha’s Kite includes;

IMAGE FROM COOLTRICKZ

INTERACTIVE USER INTERFACE:

Zerodha made stock exchange simpler and created a better environment for its user by brilliant UI design. Buying and selling stocks, analyzing and managing the portfolio made it simpler compared to its competitors. The UI also possesses advanced chart graphics to help the user to analyze their trend of investments with respect to particular stocks. It has also provided universal instrument search which allows its users to buy or sell the stocks of over 90,000 firms maintaining the status of Zero latency.

NUDGE SYSTEM:

This is one of the systems which is being appreciated by all of its users for their stock market security concern. The system basically provides alerts if the stocks that were about to get bought by its user were dubious or illiquid or subjected to any risks. This alert helps to make sure that its users never get into the situation of making a wrong choice.

IMAGE FROM ZERODHA

GTT-Good Till Triggered Orders:

This is also a system which ensures the efficiency of all traders using Zerodha. When a trader has interest to buy the stocks of various company when their price meets his conditions is literally impossible, because it would be a time consuming task to refer the market price of each stocks in the application. This the reason for the creation of GTT, the system allows its users to automate the task of buying or selling the stocks of a specific firm when it reaches the threshold range provided by the user. It would also decrease the risk of loss since the application would automatically sell the stocks if the stock price falls below the certain level.

Console is also a software which acts as a back office of Zerodha, the software has the capability to portray the performance of its investors and traders and makes it way too simple so that its user could analyze himself in less time. The features of consoles include Control Dashboard, Tradebook heatmap, P&L heatmap, Margin statements, Account statement, Contract notes.

Zerodha has proved that it could defeat the competitors by providing extraordinary service to the worthy customers.