Apple Inc. is about to make a historic decision that marks a big break from its conventional approach of mainly relying on Chinese-made products. On the first day of international sales, the Apple giant intends to unveil the eagerly awaited iPhone 15, which will feature smartphones made in India. This is a significant development for India’s expanding production capabilities and underlines Apple’s dedication to diversifying its manufacturing sources.
The iPhone 15 will be introduced at a lavish ceremony at Apple’s headquarters in Cupertino, California, and sales will start roughly 10 days following the launch. This launch is special because it will be the first time ever that smartphones made in India will be sold to customers all over the world on opening day. This revelation comes from sources familiar with the matter who have requested to remain anonymous due to the private nature of the information.
Just last month, Apple began producing the iPhone 15 at the Foxconn Technology Group plant in the Tamil Nadu state of southern India. This action is a part of Apple’s ongoing efforts to close the gap between its major locations in China and its production facilities in India. Even while China will continue to supply the majority of the iPhone 15 devices, this choice shows Apple’s commitment to relying more on India for manufacturing.
It’s crucial to remember, meanwhile, that unanticipated logistics bottlenecks could result in brief delays in the availability of devices produced in India. Apple has not yet responded to this development.
India’s growing significance in the tech giant’s worldwide supply chain is reflected in this strategic shift in Apple’s manufacturing. This change has been significantly influenced by Prime Minister Narendra Modi’s measures to encourage domestic manufacturing and Apple’s ambition to expand outside of China amid trade tensions between the United States and China.
The iPhone 15 is anticipated to feature considerable upgrades, making it the biggest update in the past three years. The camera system has been improved across the board, with the Pro models incorporating a cutting-edge 3-nanometer CPU. Due to weak consumer demand in important regions including the United States, China, and Europe, Apple just revealed its third straight quarter of dropping sales. These modifications are essential for reviving sales.
India’s inclusion in Apple’s global introduction of the iPhone 15 is a sign of the nation’s growing significance as a market for retail sales and a key location for Apple’s future device production. Apple showed its commitment to entering the rapidly expanding Indian market by opening its first retail locations this year. Although particular numbers were not provided by Apple, iPhone sales in India increased at a double-digit rate and hit a new high in the quarter ending in June.
Notably, other Apple suppliers in India, including Pegatron Corp. and a Wistron Corp. factory soon to be acquired by the Tata Group, are also expected to assemble the iPhone 15, according to Bloomberg News reports.
In conclusion, Apple’s decision to include ‘Made in India’ devices in the global launch of the iPhone 15 is a testament to the country’s increasing role in the tech giant’s manufacturing ecosystem. As we eagerly await the official unveiling of the iPhone 15, it’s clear that India’s production prowess is making waves on the global stage, and this move underscores Apple’s commitment to diversifying its production base beyond China.