J J Valaya, the founder of House of Valaya is a fashion designer and couturier hailing from New Delhi. Known for his luxury bridal wear and RTW for men and women, the designer has now collaborated with the luxury Indian carpet brand, Obeetee Carpets.
Together, the two esteemed brands have launched an uber-luxe range of carpets in the collection “Kapurthala – from Kashmir to Marseille.”
The collection has been inspired by the rich history of Kapurthala which exhibits, through its architecture, a beautiful mixture of French and Indo-Saracenic elements.
Valaya has been honoured with the status of being the fifth designer as part of Obeetee’s ‘Proud to be Indian’ collection. The previous editions also had the industry’s biggest designers onboard.
This has allowed Valaya to give an ode to the land of his forefathers, Kapurthala, which was a princely state in the colonial era ruled by the Ahluwalia Dynasty and is now a district in Punjab.
The collection stays true to the DNA and design spirit of Valaya’s brand and showcases intricately designed paisley patterns.
Valaya has worked closely with the design team of Obeetee and conceptualized a unique collection but at the same time inertly speaks the J J Valaya language.
Truly, a beautiful transition from Valaya’s iconic jamawars to home decor.
“Traditionally the jamawar has held a special place in my own ethos and DNA ever since I started working with the brand. We are over 30 years old in the business and we have a certain kind of DNA, a certain kind of palette and motifs and all this will now be seen on the floor on carpets.”
The range includes 14 luxury silk carpets inspired by the Jamawar shawls but truly unique in their conceptual design. Priced between INR 2.5 lakh to 8.4 lakh, the carpets are instilled with the design aesthetics from Kashmir to Marseille, France.
Valaya has called this transition from fashion to home decor a “natural progression,” made before by most luxury apparel brands like Ralph Lauren, Versace, and Fendi, to name a few.
Obeetee’s CEO, Angelique Dhama, also commented saying that the new collection aims to take their customers on an unforgettable journey.
The Legacy of Obeetee Carpets
Obeetee Carpets was founded in the year 1920 and are one of the oldest companies that manufacture hand-woven carpets to date. The brand belongs to the Luxmi Tea House, founders of Makaibari tea, and has more than 25,000 skilled artisans.
The luxury carpet exporter has many luxury hotels as its clients and has displayed their product even in the Rashtrapati Bhawan. They have recently launched a store in Delhi and have plans of expanding to ten more in a span of 3 years.
With around 4000 shades of wool in its bank, the brand has also collaborated with Shantanu & Nikhil, Abraham & Thakore, Raghavendra Rathore, and Tarun Tahiliani.
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