Meta is the new name for Mark Zuckerberg’s business empire – which collectively brings our apps and technologies under one new company brand and helps people connect, find communities and grow businesses. The company is now expanding beyond social media apps and into the new virtual worlds, design, and manufacture of new technologies.
As of 2021, Facebook is the most effective worldwide social media platform, with 2.85 billion monthly active users globally. All this data is captured unlawfully and saves millions of biometric identifiers of its users for commercial purposes, including face geometry of users contained in photos and videos uploaded by friends and family using the social media app, fingerprint, and voiceprint, retina scan, a record of hand, etc. But the scandalous news is that Texas sued Meta on Monday over misuse of biometric data of millions of Facebook users.
Repeatedly doing the same action by facebook violates Texas’ Capture or Use of Biometric Identifier Act and the Deceptive Trade Practices Act. Facebook has billions of users and violated state law billions of times. The lawsuit holds Meta responsible for sending the information of its user’s data for its corporate profit and others’ profit. As per Texas law capturing the biometric data of a person is requires permission, but Facebook collects users’ data without their consent. Facebook was ordered to pay $650 million for using face tagging without users’ permission. This sue for Facebook will be the most extensive public relations crisis.
“This is yet another example of Big Tech’s deceitful business practices and it must stop,” Ken Paxton, Attorney General of Texas, said in a statement.
Facebook to shut down the face-recognition system
This change will symbolize one of the most significant moves in the technology’s history of facial recognition usage. The lawsuit alleged that Facebook had built an artificial intelligence empire by misleading users, capturing their data, and putting their security and safety at risk.
To reach out to worldwide users of Facebook and even those who have to keep away from using its services. Facebook has used the user’s stored information to enhance its facial recognition system and create intelligent AI-based software with 99.5 percent accuracy. AI-based facial recognition technology plays a significant role in the new Meta platform, a set of algorithms that work together to recognize people in a static image or video.
The company shut down the feature of facial recognition and also ended its “tag suggestions” parts, which save users’ biometrics data without their permission. Facebook parent Meta Platforms has agreed to delete all the stored data it captured by misleading all the users during that period.
According to the lawsuit, Facebook got people’s approval to track them when logged in to its platform and agreed to stop the tracking after logging out. But the suit claimed that Facebook continued to track users’ all browsing activity even after they had logged off.
Edited by- Subbuthai Padma
Published by- Radhika. N
