H&M has announced its newest collaboration with Mugler, the renowned French fashion house, led by its creative director Casey Cadwallader. The upcoming capsule collection is set to release on May 11th, 2024, and will be available both in stores and online. Mugler’s iconic silhouettes, bold shoulders, and sculpted bodices will be brought to life in a collection designed to embody the unique and vibrant essence of the brand.
Since joining Mugler as creative director in 2018, Casey Cadwallader has been praised for his signature sheer and form-fitting designs, which have been worn by A-listers such as Dua Lipa, Bella Hadid, and Chloë Sevigny. He has nearly two decades of design experience at renowned brands like Narciso Rodriguez, Acne Studios, and Loewe, and his casting practices have been commended for their inclusivity.
Previous Collaborations by H&M
H&M is known for its successful partnerships with designers, and the upcoming Mugler collaboration is generating a lot of excitement. The brand has previously collaborated with designers such as Versace, Erdem, Isabel Marant, Kenzo, Karl Lagerfeld, Giambattista Valli, Simone Rocha, and Sabyasachi. Each collaboration has been highly anticipated and has generated massive hype among fashion enthusiasts worldwide.
collaboration with Versace in 2011 was one of its most significant collaborations to date, with the collection selling out within minutes of its launch. The collaboration featured Versace’s signature bold prints and vibrant colors, and pieces were worn by celebrities like Nicki Minaj and Prince.
Other collaborations, like the 2013 Isabel Marant collection, featured effortless, bohemian-inspired pieces that were a hit with H&M shoppers. The 2019 Giambattista Valli collaboration featured romantic, whimsical designs and was a hit with fashion influencers and celebrities alike, with pieces worn by Kendall Jenner, H.E.R, and Chiara Ferragni.
H&M’s collaboration with Versace in 2011 was one of its most significant collaborations to date, with the collection selling out within minutes of its launch. The collaboration featured Versace’s signature bold prints and vibrant colors, and pieces were worn by celebrities like Nicki Minaj and Prince.
H&M x Mugler
The collection includes contemporary designs visualised by Mugler’s creative director and also includes limited edition archive remakes as a tribute to the brand’s founder. Each item in the collection represents a significant moment in fashion history, providing followers of the brand worldwide an opportunity to own a piece of its legacy. The collection includes both men’s and women’s clothing, centering around the fluid, transformative, cross-gender styling that has always been a fundamental part of the Mugler ethos.
Mugler as a Brand
Mugler has a reputation for its connections to music, performance, theatricality, and subculture. As part of the collaboration, Mugler and H&M have teamed up to release a music video featuring Amaarae, Shygirl, Eartheater, and Arca. Together, they have recorded their take on Stardust’s 1998 dance hit “Music Sounds Better With You bold bold bold bold .”
Thierry Mugler, a French fashion designer famous for his dramatic and avant-garde designs inspired by the 1940s and 1950s, left a remarkable fashion legacy after his passing in January 2022. His creations featured exaggerated silhouettes with structured waists, sculptured bodices, and bold shoulders and hips. Celebrities such as Beyoncé, Rihanna, David Bowie, and Diana Ross have all worn Mugler’s designs.
Mugler’s return to the spotlight was marked by creating Kim Kardashian’s iconic “wet dress” for the 2019 Met Gala. The dress took eight months to make and featured Mugler’s signature silhouette with the illusion of glistening water droplets cascading down it.
The H&M x Mugler collaboration, which includes cut-out bodysuits and other Mugler classics and signatures, features designs by Casey Cadwallader, as well as limited-edition archive remakes that highlight the brand’s past and future. The highly anticipated collection will be available worldwide on May 11th, 2024.
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