As stated by a familiar to the matter, Netflix is looking to hire an executive to oversee its expansion into video games. As streaming competition intensifies, Netflix is stepping up its efforts to outperform traditional businesses. This move has been initiated at the stage wherein the video game industry benefited from an increase in demand from gamers staying at home during the COVID-19 pandemic.
Netflix has reportedly hired top executives in the gaming industry. It has also proactively tested interactive programming in movies such as “Black Mirror: Bandersnatch” and “You v/s Wild” in the past to allow viewers to determine the actions of characters. The company also made games based on the show “Stranger Things” and La casa de Papel.
Netflix also reportedly plans to expand its video streaming subscriptions through “N-Plus” higher-level subscriptions. They will allow users to access podcasts, personalized TV show playlists, and behind-the-scenes content.
The company has sent a questionnaire to some users, explaining why the company is exploring this idea and sparking their interest. N-Plus subscribers can also help influence the production of pre-planned shows, provide feedback, and help Netflix determine action plans before deciding on production costs.