As the new Apple iPhone line-up reveals exciting new features, curiosity lingers among the audiences. While analysts predicted Apple would ask fans to pay 15% more, Apple’s Wednesday event informed otherwise.
The prices of new iPhone models will remain the same and would not hike despite inflationary pressure that’s driven up the cost of several everyday products. Wednesday marks Apple’s first in-person product event in three years.
The event was held at the company’s Cupertino, California campus theatre. Once Tim Cook, Ceo of Apple, came out on stage, most parts of the event consisted of pre-recorded video presentations.
Like previous iPhones featured camera and battery upgrades, this year’s models are no exception. It boasts fast processors, extended battery life and exquisite cameras.
Furthermore, the standard iPhone 14 will start at $799, whereas the premier iPhone 14 Pro Max starts at $1099.
New Apple iPhone 14 models include sensors to detect car crashes.
New Apple iPhone 14 Pro and Pro Max models come with 46-megapixel cameras that produce stunning photographs. In comparison to iPhone 13’s 12-megapixel, the camera got some serious upgrades in the new models.
Furthermore, at the beginning of November, all iPhone models will be able to send SOS messages via its new satellite feature. The feature equips the user to request help in remote areas without wireless connections.
The new Apple iPhone 14 Pro and Pro Max are integrated with a motion sensor, capable of detecting car crashes and connecting to emergency services automatically.
It also has an always-on display that stays lit when the device is locked – a feature already available in devices powered by Google’s Android software.
Not changing the prices may undermine Apple’s profit potential.
While inflation remains at a 40-year high, consumers prefer spending less on luxury items. As a result, it has led to a decline in smartphone sales. By maintaining iPhone prices the same as before, Apple is predicted to face undermining profits if inflation drives up its costs.
In the first of the year, Apple reaped $44 billion in profits. In addition, Apple’s stock prices gained 1% on Wednesday to close at $155.96
