Panasonic Smart Washing Machine- For Smart Laundry

Panasonic Smart washing Machine- For Smart Laundry

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Panasonic Smart Washing Machine is now available at all stores and at Amazon, Smartly doing all the laundry

Panasonic, the renowned name in electrical appliances has come up with a new range for this festive season which is Panasonic smart washing machine named ‘truly smart’ washing machines. It is top loaded with premium design, comes in 6.5kg, 7kg, and 8 kg variations and its price start from 19,690. Panasonic smart washing machines are now available at all Panasonic stores in India, Amazon, and other retail outlet stores. It’s featured with Mirai.. which makes carrying out washing with voice notes.

The market has a good demand for smart appliances, especially for Indian households, that makes their chores faster, easier and hassle-free. Around 81% of consumers are inclined towards buying products with enhanced features which make their lives comfortable and 50% opt for the idea of connected living with comfort and convenience and safety. Mr. Sandeep Sehgal, business head- Home appliances at Panasonic life solutions India remarked on these words on the launch of the product in Delhi on 21st September. He also added they are aiming for 30% growth in the washing machine segment in fy 2022-23.

To make the public introduce and aware of Mirai’s top-loaded washing machines Panasonic has launched a digital marketing campaign #India’sTrulysmartWashingMachine. Another series of digital campaigns can be seen detailing a smart washing concept where Protagonist Naveen makes Guptaji aware of smart washing highlighting its features in a light and fun way, this campaign series is run by Dentsu creative.

Mr. Shirish Agarwal, Head- of Brand & Marketing Communications, Panasonic Life Solutions India, appreciated the campaign, and Panasonic always stays committed and provides the right choices as per lifestyle in Indian households and their little struggles with laundry. He further added The extension of this is the online campaign. It shows the real-life struggles an Indian family faces when trying to get rid of tough stains with various homemade cures. The article continues by highlighting how technology may be a crucial enabler for fresh and clean laundry. The newest line of smart washing machines from Panasonic is built with cutting-edge technology and provides connectivity, comfort, and convenience as a value proposition.

Panasonic Smart washing machines are powered by Mirai and loaded with other features like an in-built water heater, Wash wizard, and stain genius.

Key Features

Mirai app- it is connected to your smartphone and Users can manage e-warranties and receive regular notifications about service requests, as well as track their energy and water consumption for each wash cycle. Receive regular local weather-based alerts, which help you plan your laundry, as well as regular maintenance alerts for cleaning the tub, lint filter, and input valve.
Panasonic’s smart machine can be connected to devices such as Alexa and Hey Google for voice assistance
Wash Wizard- Panasonic smart washing machine acts as an expert and suggests washing recommendations as per cloth type, stain type, and dirt level
Smart built-in heater- this gives safe and sanitized laundry
Econavi technology – Econavi sensors automatically optimize wash cycles and help in saving water and energy up to 20%
Active foam system- This contributes to the formation of fine, high-density foam before the washing cycle begins. To achieve excellent washing results, fine foam lifts separates and removes dirt from deep within fibers.
Stain genius- user gets to select from 50+ stains types that further provide the pre-washing or washing instructions
White course- Extra white results from a two-step cold and hot wash. To keep the whites shining, powerful water flow and hot water thoroughly remove mud, dirt, and sebum.
Gentle hand wash mechanism- it’s designed for embroidered garments that need a gentle wash
Sophisticated design and durability- smart washing machine comes in an elegant design with a glass lid over the top that gives premium.