Reliance Retail Ltd. signed a long term partnership with Gap Inc., thus becoming the official retailer in India across all channels.
Gap’s newest fashion offerings will be made available to Indian consumers by Reliance Retail through a combination of exclusive brand shops, multi-brand store expressions, and online shopping portals.
For the purpose of bringing the renowned American clothing company Gap to India, Reliance Retail Limited and Gap Inc. have signed a long-term partnership. Thanks to the long-term franchise agreement, Reliance Retail has been designated as Gap’s official retailer in India across all channels. Through a combination of exclusive brand shops, multi-brand store expressions, and e-commerce platforms, Reliance Retail will introduce Indian consumers to Gap’s most recent fashion offerings.
Statements from the companies
Gap, which was founded in San Francisco in 1969, keeps expanding on its denim-based foundation and connecting with customers online, in company-operated stores, and in franchise sites across the world.
The company said in a statement that the collaboration aims to leverage Gap’s position as a top casual lifestyle brand and Reliance Retail’s proven capabilities in running strong omni-channel retail networks, increasing local production, and enhancing sourcing efficiency. With a clear mission to do more than just sell clothing, Gap shapes society by promoting an especially radical and upbeat image of American fashion and by bridging the gaps between people, generations, and cultures. Customers in India can experience shopping at Gap through Reliance Retail, which offers the brand’s upbeat, youthful clothing for men, women, and children.
Akhilesh Prasad is the CEO of Fashion & Lifestyle at Reliance Retail Ltd. He said that Reliance Retail takes great satisfaction in offering the newest and greatest products to their clients, and they are excited to announce the addition of legendary American brand Gap to their range of fashion and lifestyle products. According to Akhilesh, Reliance and Gap complement each other in their vision to provide industry-leading fashion products and retail experiences to their customers.
Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc., stated that they look forward to strengthening the Gap company across major international markets. He said as they continue to diversify their business portfolio through their partner-based model, partnering with regional experts like Reliance Retail in India allows them to deliver their relevant, purpose-driven brand to customers around the world.
