The Rising Social commerce helping small business to grow

A business owner Vivek Sidhwani based in Ahmedabad, expanded his business to online commerce social platform. He was selling fashion apparel for women. He switched to the online platform before joining Flipkart’s social commerce platform.  

Shopsy is looking for growth at social commerce platforms in India. A business owner said selling on the social commerce platform shopsy over the past two months helped his business grow over 2x in a short time.

He says that he is getting orders from day 1, the payment cycle is only 15 days, and there are no shipping charges. Almost 50 per cent of his business is running on social commerce platforms.

Shopsy is better than offline business platforms in terms of sales, payments etc. He also added it benefits to the customers.      

Similarly, Shubra Mishra had joined the women-only social network Sheroes, which was launched in 2020, reselling community Sheco to become more than just a Hindi Teacher. She is one of the partners of Sheco. She runs an online store on Sheco, selling apparel, utensils, snacks etc.

It has made her job easy and comfortable for her. Shero has helped her in every way in selling, from selecting brands, cataloguing, product image and many more.

So far, she has sold out around 700 products and got around 60-70 returning customers. This way, she is able to earn almost fifteen thousand to twenty thousand every month, and currently, she is able to add four to five customers every month to raise her business.   

Social commerce platform

Social commerce platform is evolving every day to help business owners grow their business and to help individuals turn entrepreneurs and leverage interactions with customers through social networks to influence customers for purchases. This is assisting the person in those mainly based in cities beyond metros.   

The social commerce platform was worth $1.5 billion to $2 billion till December 2020, according to a Bain and Company report. The report says the social commerce platform will be worth as much as $20 billion in the coming five years as of December 2020. The market is likely to hit nearly $70 billion by 2030.   

Everyday digitally connected person in India spends on average three hours spent on social platforms every day. Out of which more than two hours, spent watching videos, social media networking and messaging online.

The social commerce platforms in helping small businesses to sell the products directly to customers through different social formats such as conversational commerce on chat platforms like

Whatsapp, video-led marketing such as Bulbul or Simsim, social resellers communities like Meesho, GlowRoad, Shop101 etc. Social network-led platforms like Facebook or Instagram and group buying formats such as DealShare, Mall91

Published by- Aashay Bhujbal

Edited by- Kritika Kashyap