For the Czech automobile manufacturer Skoda in India, 2021. It was one of the most successful years in recent history as the company reported a triple-digit growth rate. This Company registered sales of 23,858 units in 2021.
There are representing a stunning 130 percent increase over its tally of 10,387 in 2020. In addition, to maintain this momentum of massive success.
Target sell in 2022
The company has announced a series of six launches that will take place throughout 2022. Which will include some new models as well as updates to existing models.
- Skoda’s recent announcement also stated that they plan to triple their sales figures from 2021 to 2022, with 70,000 units.
- With an estimated 2,500 units of each Kushaq and Slavia sold by the end of 2022. The company will reach its goal of 60,000 units.
- This will be an important contribution to the target.
- In addition, the other models which will receive facelifts and new variants will shortly be expected to fill up the remaining sales to achieve the target mentioned above.
New Skoda Kodiaq ditches diesel for a capable petrol motor under the hood
Among the six launches, the first one is from the Czech automaker. The facelift of the Kodiaq. In its latest avatar, Kodiaq makes some very big promises to compete with Toyota Fortuner, MG Gloster, and even Volkswagen Taigun launched last year.
The SUV will receive a powertrain swap from a 2.0-liter diesel to a 2.0-liter petrol engine and its exterior and interior will be tweaked. It also anticipates the upcoming premium SUV to sell 100 units per month.
“Since we are entering a segment where diesel has a significant share. we will focus on the petrol segment and target about 100 units per month,” says Zac Hollis, Skoda Auto India director of sales, service, and marketing.
- Skoda’s mid-size sedan will be the second model in its portfolio to use the MQB A0 IN platform, with the Kushaq being the first.
- The Skoda Rapid successor the Slavia will be the second car launched in 2022.
- In addition, Hollis said, “Slavia will be available at the dealership by February, and the launch will take place in March.”
- Apart from these two new vehicles, Skoda will also introduce new trim levels for the existing models Kushaq, Octavia, and Superb.
No Electric vehicles in plan: Zac Hollis
The company’s chief was asked about an EV launch shortly to which Hollis replied, “We have electric vehicles in our global product portfolio. So we may bring them to India. But we don’t have mass segment electric vehicles planned for India until 2025.”
Company Goal
- The company also shared a little bit about the surge in demand from India’s rural markets, with a growth rate of over 5 percent in just one year.
- The company attributes this growth to the rapid expansion of the brand’s dealership network.
- Skoda now has more than 175 touchpoints in the country, so the brand’s network grew by 50 percent in 2021.
- In addition to this expansion, Skoda expects to have 225 dealerships by 2022.
Skoda announced the launch of the ‘certified Pre-Ond’ brand in all its outlets in 2022. Also looked at the issue of pre-owned car sales.
Additionally, they establish tie-ups with banks and financial institutions to increase their corporate sales. Currently, the company has recorded 127% growth in 2021 over 2020.
