The Twitter biodata of Sourav Ganguly acts as some disclaimer. It is my official Twitter account, which I manage with my team, Sourav Ganguly said.
Therefore, it is difficult to tell who was responsible for the compelling, vague, possibilities-filled, cleverly disguised, and viral tweet that appeared on its timeline the other day.
Ganguly’s many talents (especially as a Twitter follower) likely remain unknown to his many fans, but the renowned Indian captain and host, ambassador for big brands, commentator, mentor of the IPL, and BCCI president is adept at composing a Twitter teaser that would leave marketers in awe.
Although the 90 words of the post were very admirable, what set it apart as a masterpiece was the hints placed between the ten lines of the post.
The premium experience
In addition, the timing was perfect as well. The traditional news hiatus after the Indian Premier League typically occurs during a slow news day such as Thursday afternoon.
Arrayed with a barrage of speculation, Ganguly’s tweet catalyzed speculation, suspense, and controversy.
Afterward, as it turned out, the post he was setting the tone for was the most read and overwhelmingly liked.
Nowadays, influencers are a valuable asset for the IT market, as they generate anticipation about a new product or service. Celebrities diligently seek ways to monetize it to make the most money. Brand launchers aim to promote their products to their fans, taking advantage of their fascination with the heroes.
https://twitter.com/SGanguly99/status/1532276574388731904?t=9eidrJDmJf-4_-DBimYC5g&s=08
The BCCI president sparked rumors that he would be leaving the cricket administration when he announced on social media that a new inning had begun. In addition, given the recent hobnobbing Ganguly was going to be doing with significant politicians, it had risen to the point where it wasn’t even a foolish assumption to assume that he would finally plunge into that realm.
From Calcutta, a random clarification would emerge in Bengali late in the evening. v When he was interviewed by local reporters, reporters would ask: is this Maharaj’s fake?
Whenever the tweet was posted, he would smile, laugh, and in a calm, innocent tone, explain that the tweet was about an educational app he was endorsing that was being rolled out worldwide.
The tweet is simply a simple message that states, “Kichu resign (no resignation),” he replied.
The longer you guess, the closer you get
Rereading the tweet, it becomes evident that the answers to these questions start to form in our minds.
By Sourav Ganguly
In 2022, I will celebrate 30 years since I started playing cricket. I have learned a great deal from the game. Most importantly, you all have supported me. I am very grateful to everyone who has helped me get where I am by supporting me, encouraging me, and assisting me. I want to start today with something that I have no doubt will profoundly affect a large group of people. As I embark on this new chapter in my life, I hope you will continue supporting me.
An announcement of this magnitude begins classically. There’s a sense of occasion derived from the mention of the years. In addition to ceremonial occasions, anniversaries also mark the beginning of a new phase. Almost every farewell speech includes a tribute of thanksgiving.
“I want to thank every person who was part of the journey, supported me, and helped me get to where I am today,” he tweeted.
Cricketers were empowered by Lodha reforms and the new BCCI constitution under Ganguly. Taking the top spot in Eden Gardens would be his first action as administrator. In the coming years, Ganguly, gifted with fine timing, would have the opportunity to lead the BCCI as a scorer opportunist.
Especially in terms of tone and tenor, the tweet was perfect to close his cricket saga. A transition from cricket flannels to political whites was announced in the punchline.
My life is about to begin a new chapter; I hope you will support me with your continued support.” What else could it be?
The launch of a new educational app is being discussed in this case
An instant denial
A crossword clue from hell from the president caught even the BCCI off guard. The phones of council officials continued to ring, even after verified Twitter accounts spread this unverified news.
As the BCCI Secretary Jay Shah told an agency about his statement, the frenzy could only begin to die down following his comments.
As Ganguly’s eventful tenure drew close, the mystery continued to linger. Virat Kohli contradicted BCCI president  Jain in the few months following the change of captain, which led to the confusion of the tweet.
According to Ganguly, Kohli was not asked to reconsider his decision to depart as captain of the T20 team but was asked to review it. Kohli retorted that nothing like this had happened during the official press conference.
There is a compelling story here for the media. Several theories and speculations would be launched based on this discovery.
Chetan Sharma, the president of breeders, gave another press conference soon after. His questions were full of curiosity about the captain’s puzzle and the new dynamic of the team that had developed in the meantime. The best way to express Shama’s reaction to media reports that are speculative is that he laughs at them.
In reality, he does not realize that he is at the root of the problem, and he doesn’t realize the impact of tweet. He needed to go to the source of the issue that he couldn’t recognize that it was actually within him. I do not believe that the media reports would have amused him if he had gone through that process first.
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