ICC Men’s T20 World Cup is around the corner. As the restrictions in India are easing, so are our expectations and happiness during such an extraordinary period; the film exhibitor on Friday has announced that it has declared to screen the much-loved ICC Men’sT20 World Cup in more than 75 cinemas.
It plans to live screen all the matches, including the Semi-Finals and Finals, of the upcoming ICC Men’s T20 World Cup.
It is a special deal,asstated by PVR Cinemas in an official statement, which added that during such reading times, the multiplex industry is still recovering from the COVID-19 shock. They plan to screen it in over 35+cities, including tier-1 ones like New Delhi, Pune, Mumbai, Ahmedabad, and it will also include a mix of Tier-2 towns.
The statement stated read, “PVR has a loyalty base of 1.2 million as part of its PVR Privilege program, which will help leverage the footfalls of movie lovers who are also cricket fans at its cinemas”.
Cinemas in India are not yet allowed to open at 100 percent capacity; cinemas in Telangana, Karnataka, and Rajasthan are the only ones that are allowed to open at 100 percent capacity.
T20 Worldcup Impact in India
It’s an iconic move taken to boost the curiosity amongst the audience as the restrictions are easing up, and who in India doesn’t enjoy cricket! It’s an excellent decision to mix up the lovers of cricket with the movie buffs. The decision will also enable both industries to gain maximum coverage and increase their net worth, hopefully!
Gautam Dutta, CEO of PVR Ltd, stated that they are highly delighted about the association with ICC as they believe cricket and movies complement each other in the country.
It’s a smart move taken as it will offer an excellent opportunity for the audience to experience the marvelous ICC Men’sT20 World Cup and enable the maximum coverage of the World Cup.
Inox screens India’s Matches
This week, multiplex chain Inox Leisure Ltd said it would screen team India’s matches in ICC Men’s T20 Cricket World Cup in its theatres as well. Inox also added that it would have differential pricing for its live matches depending on the market, ranging from 200 in a tier 3 city to 500 in the bigger metros.
The audience is steadily resuming their movie-going experience at cinemas and is looking forward to overlooking the dull and drab days and are rejuvenated enough to build new and fresh memories that will last long! This official agreement has allowed the audience to feel the vibes and venture out and do what they had longed for since last year.
In May, Nitesh Jain, Director of CRISIL Ratings, stated, “for theaters, the second wave will push recovery to next fiscal. It further added that multiplex operators (which account for almost half of the industry’s revenue) are expected to have cash losses in fiscal 2021, compared with a cash profit of about 785 crores in FY2019-20”.
India just bid farewell to the glorious festival of IPL, which fought the pandemic and stood tall in the face of adversity; now it’s the time to welcome ICC Men’sT20 World Cup with cheers and applause to support Team India.
