YouTube is launching two new services in India, both of which aim to provide viewers with trustworthy health information. In India, both Hindi and English versions of the “health source information panel” and the “health content shelf” are now available. Using these new tools, which are now available in the United States, is meant to cut down on health-related misinformation and promote good movies.
Japan and Brazil are two more markets where the functionality is being rolled out. In a video interview with Indianexpress.com, Dr. Garth Graham, Director and Global Head of Healthcare and Public Health at YouTube, said, “Our goal is to provide equitable access to high-quality, authoritative health information that is both evidence-based and culturally relevant and engaging to everyone.”
When a user looks for information on any health-related disease, such as a stroke or breast cancer, the functions are enabled. Films from certified health organisations and government bodies will be shown on the “health source information panels.
” For example, a label will be displayed beneath a film about breast cancer from Apollo Hospitals, for example, suggesting that it is from a respectable source. When users search for specific health themes, the “health content shelf” will more effectively highlight videos from reputable sources. Users will see a new content shelf before the usual search results when they search for heart disease or a stroke, for example.
There will be videos from “well-known health organisations and government bodies.” According to YouTube, these shelves are meant to stand out visually and highlight authoritative material in searches. YouTube will use search indications on the platforms as well as WHO illness burden data to decide if health concerns are qualified for a health content shelf.
Pancreatic cancer, lung cancer, breast cancer, cervical cancer, lymphoma, cerebral palsy, hypertension, stroke, oral cancer, and leukaemia are among the cancers that will be studied. The functionality will be expanded in the future to incorporate other health issues. According to Dr., the pandemic has spread all over the world.
Much of the platform’s learning capability has been increased thanks to Graham. One of the things that surprised me the most was how much YouTube was used by healthcare organisations all over the world, he said, “some of them even before we started.
” To figure out who is “credible,” YouTube teamed up with the National Academy of Medicine in the United States and the World Health Organization to come up with a set of rules.
“The guidelines are based on the assumption that authoritative sources are more likely to come from specific health organisations,” says YouTube. As a result, hospitals, local health authorities, and national health organisations that have a history of providing science and scientifically credible information, as well as organisations that have internal systems in place to ensure the production of high-quality health data, will be scrutinized.
This establishes the source for the films we’ll be promoting. But, as Dr. Graham points out, what if a person is looking for alternative cancer treatment? In such circumstances, other sorts of videos may still surface in search results, but YouTube’s enhanced capabilities will give authoritative health content priority.
Dr. Graham says the idea is to “raise a lot of trustworthy content from those sites that have been giving wonderful stuff,” rather than “take away people’s option to learn about other sources.”
Published By : Ankit Singh
Edited By : Khushi Thakur
