India’s newbie in premiere sports network from the Viacom family Viacom18 recently announced their partnership deal with Snap incorporation for the ongoing fifa world cup 2022 at Qatar.
The fresh collaboration will offer a unique voice activated AR lens on Snapchat discover platform. The newest feature will enhance the dynamics and virtual experience of ongoing mega events.
Certified creators can now provide their inputs & perspective on each ongoing match throughout the giant tournament. They’ll influence other creators and users.
A few months back , Viacom18 took a strategic decision to shift all sports properties from VOOT to JioCinema with the intention to make the JioCinema app the place to stream live sports.
Kanishk Khanna, director media partnerships, APAC-Snap Inc said,
“We are thrilled to partner with Viacom18 Sports for the world’s greatest show, and to bring the full value of Snap to this marquee partnership. Snapchatters will have access to amazing content and engaging AR experiences that will keep them informed and entertained throughout the sporting season.”
Viacom18 Sports Head of Content Siddharth Sharma.
“As we continue our world-class presentation of the biggest sporting spectacle on earth, we wanted to ensure that we not only keep core fans engaged but also give casual fans a compelling reason to keep following the FIFA World Cup action,”
HE ADDED
“The partnership with Snap brings in innovations that will elevate the fan experience and enhance the engagement levels for the World Cup like never before.”
Last year in September 2021 Viacom18 won the rights to the FIFA World Cup.The world cup is being broadcasted on Viacom18’s sports channel Sports18 and digitally streamed on JioCinema.Notably, Viacom18 Media also announced a strategic investment from Bodhi Tree Systems.Needing consideration, Former 21st Century Fox CEO James Murdoch, and India’s media doyen Uday Shankar established Bodhi Tree Systems in 2021.
