What Makes A Startup Enter The Unicorn Club?


Ease of Doing Business ranking measures various business regulatory factors such as starting a business, credit for business capital, paying taxes, resolving insolvency, contracting with the government and employing workers.

India ranked 63rd position by the world bank in 2020 for EASE OF DOING BUSINESS. The ‘MAKE IN INDIA’ campaign initiated by PRIME MINISTER NARENDRA MODI boosted foreign investment in India. 

The campaign initiates INNOVATION, INVESTMENTs and Development of new Businesses. It helps in the development and formation of INDIAN startups.

A startup is a newly formed company or organisation founded by entrepreneurs to develop a unique product or service or idea and bring it to market. A startup requires massive investments; they have to put forward their ideas and innovation to their investors and convince them their concept will pave the way in the market. Only then An investor would invest their money into a startup.

So many startups have failed in the past because they lack uniqueness in their product or service. They were unable to reach a massive audience. A startup will not succeed if it is exclusive. 

A Research Study by IBM Institute for Business Value (IBV) and Oxford Economics found that 90% of Indian startups fail within the first five years due to a lack of innovation and unique business models.

What led to an increase in Startups and foreign Investments in India?

DIVERSIFICATION: India is one of the most diversified countries in the world. Twenty-eight states and eight union territories, 22 official languages, Diversified Geographical land, food and culture. The uniqueness attracts foreign investors to invest in Indian startups.

 Indian Market: India’s diversified environment opened gates for innovative ideas and unique products according to the needs of the Indian audience. It becomes their Unique Selling Proposition, which in turn entices investors to fund the startup. 

Paced up the business environment: In an uncertain and changing business ecosystem, the companies are under constant pressure to innovate to survive in the competitive market.

According to the Startup India Portal, 

50,000 startups are present in India, and it is the 3rd largest ecosystem in the world. The Foreign Direct Investments into Indian startups are primarily from countries like CHINA, JAPAN, SINGAPORE & the UNITED STATES OF AMERICA.

What makes a startup enter the UNICORN CLUB?

STARTUPS, whose business valuation is over a billion dollars, enters the UNICORN CLUB.

The biggest ambition for most startups is to make it a billion-dollar company—Indian startups dream of it.

It represents a huge milestone. The ‘unicorn’ status is a milestone, a much-prized tag.

Every startup aims to achieve a milestone.


Some of them are listed below.

           OfBusiness: NBFC (SME Loans) sector earned the title in 2021.

           Droom – Marketplace – Used Cars earned the title in 2021.

           BlackBuck – Logistics Services earned the title in 2021.

           Zeta- Fintech – Enterprise Software – Neo Banking earned the title in 2021.           

           Moglix- B2B E-Commerce – Industrial Equipment, earned the title in 2021.

           Urban Company-Marketplace – Handyman Services earned the title in 2021.

           Pharmeasy E-Commerce – Online Pharmacy, earned the title in 2021              

           Meesho E-Commerce – Social Commerce earned the title in 2021   

           FirstCry E-Commerce – Baby Care Products, earned the title in 2021 

           RazorPay – Fintech – Payment Gateway, earned the title in 2020          

           Unacademy – Edtech earned the title in 2020        

           Nykaa – E-Commerce – Personal Care & Cosmetics, earned the title in 2020   

           Lenskart E-Commerce – Eyewear, earned the title in 2019    

           BigBasket – E-Commerce – Groceries, earned the title in 2019   

           OYO Rooms-Proptech – Hotel Booking, earned the title in 2018                 

           PolicyBazaar-Fintech – Insurance, earned the title in 2018              

           Swiggy – Foodtech earned the title in 2018 

           Paytm Mall – E-Commerce, earned the title in 2018          

           BYJU’s – Edtech earned the title in 2018                 

           Paytm Fintech – Payments & Wallet earned the title in 2016   

           Ola Cabs Mobility earned the title in 2015                             

           Mu Sigma SaaS – Analytics earned the title in 2013.

           InMobi – Adtech – Mobile Ads, earned the title in 2011       

Farmil Ansari
Farmil Ansari
Farmil Ansari is a woman dreaming to put her thoughts into words. Farmil is an Introvert but not to the extent that it bridges the gap between her and the people. She loves to do voluntary work. She believes being Empath is a rare treasure in this world. She also writes thoughts and feeling connected deep within the soul on her Social Media Platform. She does not have the ability to Sugar Coat Words. She completed her Post Graduation from Mumbai University. She never was an Extraordinary person but always tried her best to be the best version of herself.


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