SaaS startup Zocket raised $3 million in its seed round of funding. This was led by Kaalari Capital, with participation from an early-stage investor, Kettleborough VC, and angel investor Jasminder Singh Gulati (founder of NowFloats).
Zocket wishes to use the amount raised to expand its product portfolio, launch a full-fledged AdTech solution, strengthen its team, and improve its brand building. It is a full-stack marketing platform that helps SMBs promote their offerings across different digital channels and publish their digital ads.
It was founded in 2021 by second-time entrepreneurs Karthik Venkateswaran, Nandha Kumar Ravi, Sundar Natesan, and Mukund Srivathsan. Zocket helps SMBs (small and midsize businesses) to promote their offerings on various digital platforms.
Its proprietary stack integrates around 150 varieties to generate visual designs, ad copies, and platforms for an SMB. Based on company category, geography, the desired target audience profile, estimated spending, and other similar characteristics, the system provides real-time visualization of each business’ social profile.
Zocket also intends to promote its service to worldwide SMBs in order to capture a substantial portion of the $700 billion and growing global ad expenditure industry.
With Zocket, they expect at least 90 percent of India’s 70 million SMBs to go online and boost their digital presence. Zocket raised $0.5 million in September of last year, just a few months after launching; Venkateswaran believes that VCs are changing their focus to early-stage funding.
Published by: Apoorva Wakodikar
Edited By: Subbuthai Padma
