Mahindra launched the much-awaited Scorpio-N SUV in India at a starting price of Rs 11.99 lakh, ex-showroom. The official bookings for the Mahindra Scorpio-N started a few weeks ago.
India’s fastest Selling SUV, Mahindra XUV700, booked around 25,000 cars within 1 hour, and in the next 2 hours another 25,000 cars were booked, and in 1 year 1.5 lakh cars have been booked. When it launched, within 1 minute, 25,000 cars were booked, and by the next 30 minutes, 1 lakh were booked. This is one of the biggest scale-ups for a new model.
In just 30 minutes, the Mahindra Scorpio-N has booked over 1 lakh.
Mahindra Scorpio N, which was being sold alongside the existing model of Scorpio, received over one lakh booking orders for the Scorpio N. Additionally, Most of the Demand came from the Northern Part of the Country at 40%.
As per Executive Director of Mahindra Rajesh Jejurikar, he claimed that the response for the Scorpio has been Extremely Strong but frankly no one has expected that to get over 1 lakh bookings in such a short while. They were Constantly working on their capacity. The XUV700 was at its nearly full capacity, and Thar Production was also a great success. They planned around 600 units a month for Scorpio N and gradually took up.
Mahindra and Mahindra LTD, adding that whole long waited periods may not be desirable from the customer’s viewpoint, but Customers are willing to wait for over 22 months, which shows the value of the product they have. What may help prospects moving forward is the easing of the semiconductor shortage issue. “I don’t see the semiconductor shortage issue to be a big factor at present. It is about the High Demand and catering to this demand at the moment” said Jejurikar.
