The Devil works hard but the marketing squad of Barbie certainly works harder. If the global shortage of the colour pink wasn’t enough, the publicity team behind Greta Gerwig’s upcoming movie is all set to smash new records.
The movie is the true-life rendition of the iconic doll who played a significant part in all of our fantasies, Barbie. The IRL interpretation of the doll starring Margot Robbie and Ryan Gosling has been the chatter of the town or shall I say the Barbie world that we all seem to be living in. From images that emerged during the filming to the currently awaited release, the film is undoubtedly an anticipated spectacle and to retain this anticipation, the promotion crew is operating to the T. From merchandise marketing to Billboards, the marketing team has seized over the world and smeared it pink.
Source: The Guardian, Caroline McCredie/Warner Bros/NBC Universal
Merchandise Marketing
Barbie has unquestionably lived as the greatest fashion icon of all time and to carry the fashion statement to life, A variety of brands have released their very own Barbie merch in collaboration with the movie. From apparel to cosmetics, everything you ought to fulfil your Barbie dreams are on the shelves.
For starters, Aldo has released the iconic, the stunning Barbie shoes and bags, a staple since forever. With glittery designs to little hearts and the Barbie logo on the accessories, it also arrives in the classic Barbie-themed packaging *screaming crying*
Source: Aldo’s Instagram
What is Barbie without her radiant pink lips and glittery eyes? NYX includes an exclusive Barbie collection with THE packaging. The collection is quirky, Colourful, playful and above all, they are Barbie.
Source: NYX’s Instagram
And just in case you want an inside and out experience, there is a custom Barbie toothbrush and toothpaste. You heard me right. In collaboration with Moon, a toothbrush and toothpaste in bright pink colour has been designed and released for the fans. Well freshness is important so why not do it in pink i believe.
Source: WWD
We know that Barbie is set to release on July 21, but that’s not an excuse for the movie to stay out of theatres, is it? No matter what flick you’re watching, they are there. How you ask, well recently moviegoers have been surprised how every day is simply a Barbie-themed day. Randomly at one screening, several customers received a cute Barbie cup to sip their colas in rather than the authentic cola cups. I mean how cute, Who wouldn’t want to stroll around with a Barbie cup in their hands?
Source: Twitter
In case you want to bring in the scent of the dreamhouse but you’re on a budget, there is an existing scented candle that is called the dreamhouse. It’s presumed to bewitch you to Barbie Land. A “Barbie on a budget” summer? I’m in.
Source: homesick.com
We have chattered about the conventional Barbie pieces but what if I told you there is a gamer merch? The dream of a Barbie movie car coming to Microsoft’s wildly fun Forza Horizon 5 has come true. Commencing today, Forza players can download Barbie’s 1956 Chevrolet Corvette EV convertible and Ken’s ridiculous 2022 GMC Hummer EV pickup.
Source: IGN
Microsoft is offering some actual Barbie crossover stuff away, too, so dart for five colourful Xbox Wireless Controller faceplates modelled after Barbie and Ken’s on-screen outfits, and the very pink Xbox Series S that lives in the basement of its own Barbie Dreamhouse designed by the company is yours. They’ll be given away starting July 10th on the Xbox Twitter account and Microsoft Rewards.
Source: IGN
Just in case you retain a little additional cash and want to live the Barbie life but luxury, there is a Barbie Dreamhouse for you to stay in. Earlier this week, A mansion in Malibu made headlines as it is everything a dream house should be. From an infinity pool to swim your Barbie dreams into an actual dancefloor to groove on, this mansion is an Airbnb available for people to stay in. This was a gigantic stunt pulled off by the Pink squad that left the fans speechless.
Source: People’s Magazine
Billboard
Along with the merch, The movie also caused a stir with its all-pink billboards with nothing but the release date on them. Creating a sense of curiosity and fascination
Source: Twitter
Conclusion
The marketing team has generated a spectacle worldwide. We have all lived the Barbie life through our dolls but along with that we have desired to be the main character always. The Barbie team provides you exactly that. Utilising the feeling of nostalgia primarily, the team has thrived in embedding itself in the senses of the fans. Chaperoning you into your Main character era , The Pink squad barters an adventure.
