Blake Lively’s Non-Drinking Status Sparks Controversy in Alcoholic Beverage Launch
Hollywood actress Blake Lively has recently caused quite a stir with the announcement of her latest venture, Betty Booze, which marks her foray into the alcohol business. The Sisterhood of the Traveling Pants star, known for her acting prowess, surprised fans and critics alike when she unveiled the brand’s inaugural flight of canned cocktails on June 28. However, Lively’s involvement in the alcoholic beverage industry, despite being a non-drinker, has sparked controversy and raised eyebrows.
In a post on her Instagram account, Lively shared a photo of herself holding a tray of three canned cocktails, accompanied by a caption that read, “Drinking isn’t my thing. But for f* sake, flavor is.” The actress expressed her commitment to using homemade recipes, real fruit, quality ingredients, and no artificial additives in the creation of the beverages. The launch of Betty Booze follows the success of Lively’s sister brand, Betty Buzz, which offers premium drink mixers such as tonic water, ginger beer, and sparkling waters.
However, Lively’s entrance into the liquor space has drawn criticism from fans and followers. Many questioned her decision to launch an alcoholic beverage line, considering her personal stance as a non-drinker. Some expressed skepticism, wondering how Lively could determine the taste and quality of the drinks if she does not consume alcohol herself. Others found her caption to be judgmental towards drinkers, with a sense of shaming attached to it.
The actress’s move has also been compared to other celebrities who faced similar backlash for launching alcohol brands despite claiming to abstain from drinking. The launch of Jennifer Lopez’s Delola brand earlier this year was met with similar criticism. Fans accused Lively of pursuing a “cash grab” and questioned her authenticity in entering the liquor industry.
Lively has previously been vocal about her decision not to drink alcohol. In interviews, she has stated that she does not enjoy the effects of alcohol and feels better when she remains sober. Despite her personal choice, Lively claimed to be an “amazing mixologist” and launched her sparkling mixers, Betty Buzz, in 2021.
The controversy surrounding Lively’s latest venture highlights the fine line that celebrities walk when entering industries that may contradict their personal beliefs or lifestyles. While her relatability and authenticity have worked in her favor in the past, some fans and critics remain skeptical about her involvement in the alcohol business. Only time will tell how Betty Booze will be received by the market and whether Lively’s commitment to quality ingredients and homemade recipes can sway loyal fans and skeptical consumers alike.
As of now, the three new flavors of Betty Booze canned cocktails, including Sparkling Bourbon with Apple Ginger Sour Cherry, Sparkling Tequila with Oak Smoked Lemonade, and Sparkling Tequila with Lime Shiso, are available “where wine (and more) are totally sold,” according to the brand’s website.
In the midst of the summer season, with outdoor entertaining and beach days in full swing, the convenience of canned cocktails filled with recognizable ingredients may find a receptive audience. However, the controversy surrounding Lively’s unexpected entry into the alcohol industry raises questions about the perception and acceptance of celebrities launching brands that seemingly contradict their personal lifestyles and beliefs.
