In yet another news of management change, Burberry’s chief creative officer since 2018 is set to be replaced by Daniel Lee.
The shocking news however failed to shock anyone as rumours of the news were flying around ever since Jonathan Akeroyd was appointed the new CEO only 6 months ago.
Last week the brand also announced the departure of Julia Brown, chief financial and chief operating officer.
Lee has previously proved to be quite a success at Bottega Veneta and was also the Director of RTW design at Celine in 2012. He has also worked with other big fashion houses such as Balenciaga, Donna Karan, and Maison Margiela.
He is said to have brought Bottega Veneta back to life with new energy and strength as their creative director since 2018.
With Burberry, he will be in charge of all the collections of the brand and will launch his first runway collection at London Fashion Week in February 2024.
Akeroyd commented on Lee calling him, “an exceptional talent with a unique understanding of today’s luxury consumer and a strong record of commercial success, and his appointment reinforces the ambitions we have for Burberry.”
Burberry and Tisci
The Burberry and Riccardo Tisci journey has officially come to an end, the brand commented that Tisci has decided to depart after five years of service to the fashion house but in his time with the brand, he creatively transformed Burberry.
The brand further added that Tisce re-energised the brand’s image, introducing a new visual identity and reviving the Thomas Burberry Monogram from the archives.
Tisci has also been credited by the brand and CEO Akeroyd for its modernisation and elevation of products, thus attracting and targeting a younger, more diverse, and fashion-forward community of consumers.
Tisci in his last words said that Burberry will always be a special place for him with a magical past and a promising future. He expressed his heartfelt gratitude for getting the opportunity to work with a heritage brand like Burberry and be able to write a chapter in its long story.
He also added that he hopes that the creative and innovative hard work he did in the brand, to ensure diversity and progressiveness, would help him forever be remembered as part of the brand’s legacy.
