Akhil, Founder & CEO of Pixl experience of more than 7 years in Augmented reality as well as numerous patents and research articles.
A new breed of creative entrepreneur has developed in recent years: the artist or influencer who has turned augmented reality (AR) into a viable business. These trailblazers are figuring out how to use augmented reality to create gripping and immersive content that attracts fans and followers.
What is creating this AR trend?
Smartphone-based augmented reality (AR) is growing more advanced, and as the cost of AR hardware and software has reduced, more individuals are able to explore this new medium.
Another element is the advent of social media platforms, which allows producers to easily sha.re their work with a large and engaged audience.
Many of the most popular social media platforms are focusing on AR advertising. We see this with the use of filters, such as a brand’s ad on someone’s face or their logo in the corner. Creators are able to design these filters utilising easy-to-use AR experience builders such as Spark Studio by Meta and Lens Studio by Snapchat.
AR is a booming advertising trend, with more and more firms leveraging technology to create dynamic and engaging consumer experiences. Dior items, for example, can be experienced through Instagram filters.
Furthermore, marketers have elevated these AR experiences by immediately integrating them into their own apps. Ikea, for example, has used AR to increase sales via cell phones which allows the virtual trail to users how a piece of furniture can work in their house.
While this trend continues to spread, it will be interesting to see how these brands expand and use AR in the future.
What does the future hold for AR and creators?
We should expect to see even more imaginative and creative applications of this technology in the coming years as creators and influencers continue to find new ways to profit from their AR expertise.
Along with creators, more businesses will begin to utilize AR technology in order to provide their customers with a more immersive and interactive experience.
To prepare for the future of this technology, the industry should analyze and plan for a variety of issues.
The AR and creative industries will need to:
1. Continue to spend in research and development in order to stay ahead of the curve when it comes to new AR technologies and applications.
2. Monitor the current trends in both the tech and consumer markets to uncover new prospects for AR adoption.
3. Continue to collaborate closely with regulators to ensure that AR technology is used safely and responsibly.
4. Continue to educate consumers and businesses on the potential of augmented reality technology and its numerous applications.
5. Be prepared for potential challenges that may occur as AR technology continues to emerge and be used, such as privacy concerns, security threats, and the potential for misuse.
What would AR look like in a typical person’s daily life?
Some instances include more restaurants implementing AR menus that allow consumers to preview what their food will look like before ordering it. Retailers may also use AR to provide customers with a virtual tour of their stores before they enter. Some of the early adopters of these AR trends have had significant success in putting these technologies into action. Our interactions with businesses and brands are becoming more computerized as the world becomes more digital.
The possibilities are limitless, and as innovators continue to push the boundaries of what is possible with AR, we can only speculate on the new and fascinating ways that this technology will be used in the coming years.
To sum up, augmented reality (AR) is a game-changing technology that is revolutionizing not only the modern-day entrepreneur but also the way we connect with businesses and how they interact with us. In the coming years, we should expect to see more enterprises use AR, as well as more creators, build viable businesses like social AR firms.
