The festive season is back. It refers to the period between September to November. In India, numerous festivals come back-to-back. Individuals celebrate to the fullest. All the religions come together to enjoy the vibrant atmosphere. People decorate their houses with their creativity mixed with some trends. So let us understand how would businesses behave on this.
India being a secular country celebrates almost all the festivals, of all religions. Some subjects are always there. Like chaat pooja, karva chauth, etc.
Festive Deals
Businessmen and companies do see this as a good opportunity to mint money. To milk out the profits at their best. They do face cutthroat competition. Good opportunity to convert inventory into liquidity or cash.
These merchants do offer heavy discounts to encourage the customers to buy the product or avail of the services. Even all sorts of marketing are done. Bundle pricing, psychological pricing, and even the other types make normal consumers impulsive. Impulsive consumers buy the lot and regret that later.
Since India is an emotional country, companies do bring very innovative and creative ideas when they are advertising their product and pouring value into the commodity.
These merchants do offer heavy discounts to encourage the customers to buy the product or avail of the services. Even all sorts of marketing are done. Bundle pricing, psychological pricing, and even the other types make normal consumers impulsive. Impulsive consumers buy the lot and regret that later.
Since India is an emotional country, companies do bring very innovative and creative ideas when they are advertising their product and pouring value into the commodity. Like on the onset of Raksha Bandhan, Cadbury mints money and soars the market well.
Now after covid, after a such big gap – markets do buckle up for the offline market. In Delhi Sarojni market, Lajpat Nagar and others are ready to brace up and face the face-off. People would rush the market as online may be easy but it is no fun.
Read more: Delhi to host the biggest shopping festival of India
