The Indian lineup includes big names like Deepika Padukone, Nawazuddin Siddiqui and Kamal Hasan.
By Rajalakshmi V
Cannes: The Cannes film festival kicked off on Tuesday with India listed as a “country of honour”. The festival features a dedicated Indian Pavilion to showcase some of the most exciting films of the year! Deepika Padukone spearheads the Indian group as a Jury member for this year’s festival. Aishwarya Rai Bachchan, Nawazuddin Siddiqui, AR Rahman, Pooja Hegde, Tamannaah Bhatia, Shekhar Kapur and R Madhavan are some of the biggest names to make it to Cannes 2022.
India Pavilion:
A curated list of Indian films will be played at Cannes 2022 in India Pavilion. This endeavor will attempt to showcase the technological and artistic prowess of the Indian film industry.
https://twitter.com/Anurag_Office/status/1527232024804700160?s=20&t=zknyPiZPq9IISEPkQO9_Ow
“Indian start-ups from the media and entertainment sector are also present to showcase their technological prowess and pitch to the world, from the world of AVGC along with a strong delegation of animation professionals from the sector. The celebration of India at Cannes and the recognition of our cinematic excellence, the world over are set to manifest the country into the content hub of the world.
Indian cinema has played a crucial role and portrayed our fight for Independence, be it through turbulent times and in our times. Today, the media and entertainment sector in India is a significant contributor not only to the creative economy but also to projecting India’s soft power abroad
We are seeing that within India and across the world, the nature of the media business and content creation, consumption, and distribution has changed. The advent of artificial intelligence, virtual reality, and immersive technology such as the Metaverse presents immense possibilities to India’s IT-enabled services and IT skilled workforce. ”
Said Anurag Thakur in his keynote address. (Excerpt from his speech)
R Madhavan and AR Rahman don the director’s hat for their projects Rocketry and Le Musk. Both films will premier in Cannes this week.
Legendary actor, director and writer Kamal Hassan is also promoting his brand new action flick, Vikram. The actor will also be promoting the NFTs that will accompany the film’s release.
Read More : Deepika Padukone’s famous “Ghoomer” was performed by Bollywood divas at Cannes Festival.
