PSG’s replica kit sales last season reached more than one million for the first time.
Messi breaks Cristiano Ronaldo’s record for the most shirts sold by any player
Paris Saint-Germain has made a new record despite Lionel Messi’s poor performance on the pitch, with shirt sales skyrocketing due to his superstar reputation.
Last season, his club sold more than one million jerseys, with Messi’s 30 shirts accounting for over 60 percent of the total.
That is unprecedented for a player in the sport, demonstrating his continued appeal to retailers.
This achievement means he has also exceeded Cristiano Ronaldo‘s sales of Manchester United kits, who returned to the club for a second time last summer.
Although Messi has soared to overtake Ronaldo in the charts during his tenure in Paris, Ronaldo’s replica tops made United £187million by September of last year.
No longer United sell the most shirts, whereas PSG is the leader.
Lionel Messi’s No 30 jersey accounts for more than 60 percent of the total.
Almost € 1 million (£857m) in shirt sales was generated in the hours following Messi’s announcement of his departure from Barcelona.
In an effort to double and quadruple their store space, the Ligue 1 heavyweight Marseille moved to the Champs-Elysees.
PSG’s chief partnership officer, Marc Armstrong, told Marca that demand has increased by 30-40 percent, and supply is the only thing halting growth.
“You might think that Ronaldo will get paid by selling shirts when a signing like this happens, like when he joins Manchester United.” As it turns out, this is not the case. It is not possible to make extra shirts.
With this, PSG has now become the club with the most sold kits, surpassing Manchester United
Initially, Messi shirts were guaranteed at stringent minimums, but demand is far too high for that to happen. The demand has reached its limit.
For one player, we sell a lot of jerseys. Compared to any other team, this puts us at the top. There is no way anyone could meet that demand.
The Jordan brand generates a lot of revenue, but when a player like Messi comes along, the demand grows even more.
Messi’s arrival allowed the club to sign off on countless sponsorship and marketing deals due to increased marketing.
He also said that PSG’s social media following grew by 1.4 million weekly and that ticket sales and demand followed suit.
As a result of Lionel Messi’s signing, PSG believes they have made £600m in revenue
“In an interview with Marca earlier this week, Nasser Al-Khelaifi, the club’s president stated: “If we sign a player, it’s because we can afford them.” He pointed to Messi as an example.
We made money with Messi, which was said to be financially impossible.
Read more – Completely brilliant moments in football every player should remember
