L’Oreal ties up with the technology company, Nasscom for better business operations

Cosmetics company L’Oreal ties up with the technology company Nasscom as it plans to expand the cosmetic industry using recent technological innovations. Both the companies are set to build new operations for smooth functioning.

On July 12, L’Oreal signed up to tie up with Nasscom Center of Excellence (CoE). Both the companies are looking to expand their business in their respective sector using emerging technologies. With the application of these technologies, the companies are also set to innovate new systems and technologies for a better consumer experience. This collaboration is expected to enhance the business operations of the companies. 

The application of Artificial Intelligence (AI) in the cosmetic industry, usage of Machine Learning (ML), Internet of Things (IoT), Virtual Reality (VR), and Mixed Reality (MR) are a few of the ones that are discussed to be brought into action. The technology company has stated that the application of these will be beneficial for product development, process optimization, consumer evaluation, and customization. It will benefit the cosmetic as well as dermatological industries. 

L’Oreal is a France-based cosmetics company, established in 1909. One of the world’s leading companies in this industry. The company started with cosmetics and now serves products ranging from hair care, skincare, and make-up as well as specialized products for kids. The company is known for its specialized formulation and has registered 497 patents for its compositions. It is the parent company of Garnier, Maybelline, NYX Cosmetics, Matrix Essential, etc. 

On the other hand, Nascomm is a non-profit organization in the technological industry. The company was established in 1988 with an aim of policy advocacy. The company currently deals in software services. Their essential services include software development, Business Processes Outsourcing (BPO), networking, policy reforms, and business promotion. The company ensures the enforcement of intellectual property rights. Their systems have proved to be beneficial for many businesses over the years. 

Both the companies are of the best in their industries and are expected to make a new mark in their journeys so far. It was stated that the companies are looking forward to bringing technology in the best possible way to the cosmetics industry. Their partnership will bring new inventions to the industry making a shift in the traditional systems.