A breakup surely hurts right? No wonder as you read this New Zealand article, thoughts akin to an experience might remind you of a friend or an acquaintance who might have faced or is still facing emotional turmoil. This forms a greater part of mental health in general, especially among young adults aged 16-24 years. As the quote goes, “Only the bearer knows where the shoe pinches’, it is quite difficult for one and all to empathize with the same or extend hands of genuine help.
No wonder, good news awaits a large section of the population of New Zealand. According to reports by UNICEF, New Zealand is one of the countries wherein the highest number of suicide rates prevail. Accordingly, formulation and taking responsibility for the same has been a driving issue, especially in a post-pandemic world where families have been shattered by the loss of a loved, near and dear one. In one-of-a-kind initiatives, the country of New Zealand, in a much applaudable effort, has decided to launch a campaign namely “Love Better”. This is a strong foothold to assist people, youngsters in specific to aid them in coping with a breakup trauma.
Prioritizing mental health has been an issue of significant concern, especially after the global pandemic created havoc across the world. Experiences of a breakup might fall to be equally traumatizing at the same time. Relationships are not always a bed full of roses. Yet, experiencing the same calls for an unexpected as well as an unprecedented form of struggle. The “Love better” campaign aims to ease these experiences to a possible extent.
Since experiences as aversive as a breakup involve a lot of emotions. Undoubtedly the individual as well as their close associates might suffer from chronic relationship issues or the emotions involved in the same. Thus, the campaign primarily aims to resolve the same by owning one’s feelings or emotions. This is done to evade away any possible occurrence of emotions that might be harming an individual and his surroundings in the long run. The endeavor put forward to launch this campaign can be greatly credited to the Ministry for Social Development New Zealand. It is a unique campaign that specifically targets the young audience.
Several videos and advertisements of the same have been circulated on the net world. As a part of the campaign, snippets are shared by netizens who have experienced the same emotional turmoil instead of being scripted. This ensures retaining the essence of the message communicated by the campaign. The campaign as a strongly significant tool can assure assistance seekers of managing their emotions and healing naturally. It emphasizes procedural healing in stages through a journey of actually identifying, normalizing and acknowledging their crisis-like situation thereafter.
The government of New Zealand has decided to spend a hefty amount of $4 million on this campaign. The implementation and findings of the first phase will eventually lead to the follow-ups of the next phases. The campaign aims to have a significant outreach and aims to create a positive impact on individuals, thus prioritizing mental health. However, in a world raging with similar mental health-related crises, the launch of such campaigns by governments in other parts of the world remains questionable. This campaign is surely expected to receive positive acclaim and praise from individuals and critics alike.
