From hand painted Puglia bowls, a Veneto needlepoint tablecloth, Sicily coffee cups to a personal Umbria pasta cutter, Nonna Chic co-designs statement archive pieces with intuitive upgrades – embracing the quintessential chaos in a classic Italian nonna’s household.
Nonna Chic | Channelising Italian Matriarch Vibes
In a post-pandemic era, our household has seen a change – with interiors channeling a sense of style – nonnas upping their super-influencers game. From hand painted Puglia bowls, a Veneto needlepoint tablecloth, Sicily coffee cups to a personal Umbria pasta cutter, Nonna symbolizes a normal home of the Italian matriarch – garnering a flamboyant cachet with the style set.
Seeking a niche for itself in the interiors market, Nonna claimed their space with their ceramic Acquasantiera stoups, traditionally utilized in Catholic churches to hold holy water. However, they do continue to be of relevance to the current new-age era, with the practice moving on from generation to generation. Looking beyond traditional aspects, Nonna forces you to step out of your comfort zone when it comes to creatively decorating surfaces & walls – as meditative an experience as instilling holy water found in churches.”
Natalie Sytner, Nonna Chic | Evolving Her Italian Nonna Lineage
Natalie Sytner, the Founder of Nonna Chic credits her lineage for their artistic bent towards fostering the nitty-gritties of the Italian household. Fondly reminiscing decamping to their native tours & returning with amazing souvenirs from local craftspeople, equipped Natalie’s family with creative ideas to uniquely curate interiors of their home. 30 years on, Natalie picked up the interior brush, creating magic with state-of-the-art interiors.
Sytner believes in maintaining the old, reinventing the new with Nonna Chic – co-designing statement archive pieces with intuitive upgrades inculcating new colourways, creative design tweaks & curating aesthetically aspirational lifestyle experience. The collaborative thought culminated into ceramic jugs, platters, wall ornaments, and the much-coveted Gigly Wall Lights and Punto Antico Tablecloths.
Nonna Chic’s USP | A Timeless Piece That Binds Lineages
People of today are keen to comprehend the origin of things they would like to streamline as part of their lives – which gives Nonna Chic a seamless platform to express themselves & talk about every aspect that went into establishing the creativity behind the brand. Furthermore, a rampant comeback to Natalie’s lineage is the timeless evocative of a time & location, embracing a punching tagline “Bring Your Holiday Home With You”. Embracing the concept of handing down traditional values & concepts, Nonna Chic believes in investing in timeless pieces, placing an unconventional desire in the domestic day-to-day environment. With a solid & sturdy finish, Nonna comes across as the quintessential chaos in a classic nonna’s home.
Celebrating these women and the lifestyles as the custodians of nonna-core. For her part, Natalie’s lineage is appreciative of discovering an emotional charm in the Italian traditions. Keeping the younger generation intrigued in old shapes and things that are still handmade, Chic enjoys an incredibly proud moment and honours people who want to cherish experiences which are true, which are real, and that we all can pass down with. It is human nature to People have always needed that familiarity and the emotional connection with things that are not necessarily old, but timeless in its approach.
