Pantone’s colour of the year 2024 is ‘Viva Magenta’: Know more about what this shade signifies
The colour, described by Pantone as “carmine red that does not boldly dominate,” is “assertive but not aggressive.”
“Viva Magenta” as Colour of the Year
As is customary each year, Pantone has named “Viva Magenta” the colour of the year for 2024. It is described as “vibrating with vim and vigour.” The Pantone Color Institute added that it is a “shade rooted in nature descending from the red family, demonstrating a new signal of strength.” The Pantone Color Institute was founded in the 1950s.
In its announcement, Pantone also stated: “Pantone investigates the interaction between artificial intelligence and human creativity to create ‘The Magentaverse,’ drawing on the experimental spirit of Viva Magenta.” Pantone 18-1750 Viva Magenta “writes a new narrative” and “welcomes each and everyone with the same rebellious spirit,” which is defined as being “brave and fearless,” according to the explanation provided.
“…a vibrant colour whose exuberance fosters hope and joy. It is a vibrant red that is strong, empowering, and invites experimentation and unrestrained self-expression. It is an energising, boundary-less colour that is obviously “out there” and makes a statement.
Pantone’s view on “Viva Magenta”
Additionally, Pantone describes Viva Magenta as a “hybrid colour” that “straddles the real and virtual, suggestive of our multi-dimensional world.” It is a “nuanced blood red tone that presents a balance between warm and cold.” It is a carmine red that is assertive without being aggressive and instead adopts a “fist in a velvet glove” strategy. PANTONE 18-1750 Viva Magenta, a dynamic red tone that exudes vitality, can inspire creativity to forge a more promising future.
Stars dressed in the colour of the year
At the recent UK welcoming ceremony for President Cyril Ramaphosa, the Princess of Wales, Kate Middleton, wore this colour. She was completely covered in “viva magenta,” including her headpiece, a little velvet pocketbook that matched, and of course, her Emilia Wickstead coat dress.
Jared Leto was captured in this gorgeous ensemble created by Alessandro Michele, who recently left his position as Gucci’s creative director, at the 2022 LACMA Art+Film Gala presented by Gucci.
Actor Nushrratt Bharuccha slayed in this colour earlier this year while sporting a coordinated outfit from the clothing line House Of Fett
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